Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

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At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
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Rachel Howzell Hall, George Saunders, James Hannaham among L.A. Times Book Prize finalists

The Los Angeles Times Book Prizes recognize works in 12 categories, with winners to be announced at USC in person on April 21. James Ellroy will receive a lifetime achievement prize. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-22 15:00:07 UTC ]
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PJ Library Unveils a Braille Haggadah, More Passover Resources for Kids

PJ Library, a nonprofit program that distributes 245,000 books each month free to families in the U.S. and Canada, has partnered with the Jewish Braille Institute on a braille edition of its family-friendly guide to the Passover seder, 'In Every Generation: A PJ Library Family Haggadah.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-22 00:00:00 UTC ]
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Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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Announcing The Sunday Times Charlotte Aitken Young Writer of the Year Award shortlist

The Sunday Times Charlotte Aitken Young Writer of the Year Award is given annually to the best work of fiction, non-fiction or poetry by a British or Irish author of 35 or under. Here at the British Council, we're proud to work with the Prize to support the selected writers early in their... Continue reading at British Council global

[ British Council global | 2023-02-13 14:40:41 UTC ]
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Actress Chrissy Metz Talks to God in a Debut Kids' Book

Chrissy Metz, best known for her role on TV series 'This is Us,' introduces young readers to God as "a warm, safe light" in ‘When I Talk to God, I Talk About You.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-13 05:00:00 UTC ]
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At times, 'Knock at the Cabin' made the book's author want to 'run out of the theater'

While Paul Tremblay is a fan of M. Night Shyamalan's take on his novel 'The Cabin at the End of the World,' he's still chewing over the film's 'way darker' ending. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-08 14:00:18 UTC ]
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Meditation Book Helps Kids Find Their Calm

Author Britney Winn Lee is bringing body-scan meditation to young readers in ‘Good Night, Body: Finding Calm from Head to Toe,’ featuring a guide to acknowledging and relaxing each body part, tranquil illustrations, and notes for parents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
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China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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What Do 10 Years of the New York Times Young Adult Bestseller Lists Say About YA?

The New York Times Young Adult Bestseller list celebrated its 10th anniversary in December 2022. Here's a look at what it shows. Continue reading at Book Riot

[ Book Riot | 2023-02-06 11:36:00 UTC ]
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At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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5 times Pamela Anderson's memoir left us wanting more — a lot more

The former 'Baywatch' star opens up in a new memoir, 'Love, Pamela' — to an extent. Here are five excerpts that left us with more questions than answers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-30 14:00:21 UTC ]
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Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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How to watch Tracy Kidder discuss "Rough Sleepers" at the L.A. Times Book Club

Tracy Kidder joins the L.A. Times Book Club to discuss "Rough Sleepers," about a doctor's mission to bring healing to homeless people. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-26 22:03:03 UTC ]
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Book Bans are Driving Kids Away from Libraries and Reading

As recent laws restrict school librarians from bringing in new books, they're seeing a drop off of students using the library at all. Continue reading at Book Riot

[ Book Riot | 2023-01-23 17:38:56 UTC ]
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Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC

[ CBC | 2023-01-21 09:00:00 UTC ]
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Amazon's Kindle Kids e-readers are up to $50 off right now

Amazon is selling the 2022 Kindle Kids at a discount for the first time since it was released in September last year. The e-reader is currently on sale for $85 or $35 less than its retail price of $120. If your child wants a device with a bigger screen, though, the Kindle Paperwhite for Kids is... Continue reading at Engadget

[ Engadget | 2023-01-20 12:40:21 UTC ]
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Emma Straub got uninvited from reading to kids in Texas because of her “foul language” online.

Emma Straub—novelist, bookstore-owner, children’s book author, and all-round nice person—was uninvited from reading at Texas elementary schools because of her use of “foul language” on social media. In an email to parents, administrators from the Katy Independent School District (in the Houston... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-19 15:33:15 UTC ]
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