Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

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Time to Investigate Some New Mystery Manga!

Mystery and manga go together like pumpkin spice and warm boba tea (you can thank me later). Here are some new mystery manga you can't miss. Continue reading at Book Riot

[ Book Riot | 2023-09-19 10:30:00 UTC ]
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These drag performers say protests, threats won't stop them from reading to kids at storytime events

Drag performers who read stories to children at libraries across Canada have faced an increase in protests calling the events destructive for kids, and in some cases, even threats of violence. But the king and queens say they won't let that stop them, because storytimes are about joy and literacy. Continue reading at CBC

[ CBC | 2023-09-16 08:00:00 UTC ]
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20 of the Most Thought-Provoking, Philosophical Science Fiction Books of All Time

Looking for a work of science fiction that will make you really think? Welcome to these philosophical sci-fi books! Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:33:00 UTC ]
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Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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In Times of Environmental Collapse, Storytelling is a Form of Repair

In Alissa Hattman’s debut novel Sift, the world, at first, appears hostile to life, nearly uninhabitable. Skies darken with toxins and smoke. Food, especially produce, is scarce. Drinking water is limited, a result of rivers and other natural bodies that have been poisoned. Fires rage and a... Continue reading at Electric Literature

[ Electric Literature | 2023-09-05 11:00:00 UTC ]
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Sex, Time, and Memory: Annie Ernaux’s Young Man, by Manash Firaq Bhattacharjee

Sex, Time, and Memory: Annie Ernaux’s Young Man, by Manash Firaq Bhattacharjee Book Reviews [email protected] Mon, 08/21/2023 - 15:04   The Young Man—forthcoming from Seven Stories in September 2023—is Annie Ernaux’s first novel in English... Continue reading at World Literature Today

[ World Literature Today | 2023-08-21 20:04:48 UTC ]
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How to watch Christian Cooper discuss 'Better Living Through Birding' at L.A. Times Book Club

'Extraordinary Birder' host Christian Cooper brings his memoir 'Better Living Through Birding: Notes From a Black Man in the Natural World' to the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-16 20:59:16 UTC ]
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‘Times change’: what authors think about rewriting older books

Jacqueline Wilson is latest writer to wade into debate over changing dated and offensive languageThe publishing industry has been mired in debate in recent years about editing older books to remove content that could be deemed offensive.Even the prime minister became involved in February after... Continue reading at The Guardian

[ The Guardian | 2023-08-14 13:30:39 UTC ]
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Murray Looks for Improvement after a Difficult Fiscal 2023 For HC

Sales at HarperCollins fell 10% and earnings tumbled 45% in the fiscal year ended June 30, 2023. CEO Brian Murray acknowledged that 2023 was challenging, but said most of the factors that led to the declines have eased and he expects a better fiscal 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Catherine Taylor Reads From The Stirrings: A Memoir in Northern Time

Damian Barr’s Literary Salon tempts the world’s best writers to read exclusively from their latest greatest works and share their own personal stories. Star guests include Jojo Moyes, John Waters, Yaa Gyasi, Mary Beard, Diana Athill and Louis de Bernières—all in front of a live audience at... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-09 08:58:06 UTC ]
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Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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The Bestselling Science Fiction Books of All Time

From classics to modern marvels to young adult adventures, here are the bestselling science fiction books of all time. Continue reading at Book Riot

[ Book Riot | 2023-08-08 10:31:00 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Share This Link 9 Times or Never Read a Good Book Again!

Share that link right now or ruin your reading life! Do it, do it now! Or, a brief history of chain letters. Continue reading at Book Riot

[ Book Riot | 2023-08-07 10:36:00 UTC ]
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10 Bookish Jigsaw Puzzles For All Your Audiobook Reading Time

If your fingers are itching to put together a puzzle and you're delighted by bookish things, get into these bookish jigsaw puzzles.- Jamie Canaves Continue reading at Book Riot

[ Book Riot | 2023-08-07 10:31:00 UTC ]
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The BBC’s Fergal Keane: ‘The breakdowns get harder to recover from each time’

The former BBC war reporter, now special correspondent, on the terror of PTSD, his tips for living with it day to day, and the people and poets he admiresDuring a career spanning more than 30 years, BBC special correspondent Fergal Keane has covered brutal conflicts in South Africa, Rwanda and... Continue reading at The Guardian

[ The Guardian | 2023-08-06 08:30:06 UTC ]
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Panel Mania: 'Malcolm Kid and the Perfect Song' by Austin Paramore and Sarah Bollinger

This lively paranormal YA graphic novel follows an aspiring, albeit comically insecure, teen musician with a very peculiar electronic keyboard haunted with the soul of a long-dead jazz legend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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The AirPods Pro drop back to an all-time low, plus the rest of this week's best tech deals

This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget

[ Engadget | 2023-07-28 18:33:17 UTC ]
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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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