Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry

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Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget

[ Engadget | 2024-01-18 19:16:41 UTC ]
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Katherine Min was ahead of her time. Four years after her death, her second novel proves it

Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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Avid Reader Bets Big on Kaliane Bradley's 'The Ministry of Time'

An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration

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[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
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AI: Copyright Challenges Now Include a New York Times Lawsuit

The newly launched lawsuit of OpenAI and Microsoft by The New York Times parallels legal actions from the book publishing industry. The post AI: Copyright Challenges Now Include a New York Times Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-04 19:59:05 UTC ]
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Book Review: ‘A Hitch in Time,’ by Christopher Hitchens

This bracing anthology of Christopher Hitchens’s work for The London Review of Books is just the ticket. Continue reading at The New York Times

[ The New York Times | 2024-01-01 10:02:01 UTC ]
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'New York Times' Sues OpenAI, Microsoft for Copyright Infringement

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[ Publishers Weekly | 2023-12-27 05:00:00 UTC ]
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Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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Colm Tóibín! Geraldine Brooks! A guide to killing time! 19 books out in paperback this January.

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[ Literrary Hub | 2023-12-22 14:01:02 UTC ]
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Turning Kids into Readers Requires More than Access to Books

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Sales Rose at PRH During a Difficult Year, Says CEO Nihar Malaviya

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[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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‘You Are Everything’ Brings Rumi’s Words to Kids

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California Poet Laureate Lee Herrick opens up and performs at the L.A. Times Book Club

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[ Los Angeles Times | 2023-12-12 20:24:33 UTC ]
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AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

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[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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Children’s Books: Publishers Discuss the Mexican Market’s Evolution

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[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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12 of the Most Prolific Children’s Book Authors of All Time

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[ Book Riot | 2023-12-07 11:30:00 UTC ]
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Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

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[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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