Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
News tagged with:
#marketing campaigns
#difficult times
#months ago
#national lockdown
#extra layer
#publishing industry
BookExpo kicked off with the traditional adult book breakfast featuring three comedians, two novelists, and one history professor drawing laughs even while explaining how political and social upheavals inspire their writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this |
Portraits from the L.A. Times Studio at the 2018 Los Angeles Times Festival of Books Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times studio
Rakonto is teaching kids critical thinking skills by making them the authors of their own children’s books. A new children’s book has an unexpected author: a seventh-grader from rural India who, until earlier this year, hadn’t considered himself a storyteller. The book, now part of a project on... Continue reading at Fast Company
[ Fast Company | 2017-12-04 00:00:00 UTC ]
More news stories like this |
A new commercial development operation and consultancy for small independent children’s publishers called Kid Gloves, has been established by Roy Johnson, commercial director at New Frontier and former key accounts manager for Frances Lincoln Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2017-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commercial director
In 1942, Gertrude Chandler Warner, a Connecticut grade school teacher, unveiled The Boxcar Children, her first book—she wrote 18 more—in what would become a cherished series of more than 150 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boxcar children
YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek
[ AdWeek | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#encourage kids
#taking place
For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten years
The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers face
#ad revenue
#ad blocking
#publishers including
With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#firm grip
#e-book market
#consumer spending
When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search engines
#disappointing results
#things digital
#simply isn
#holy grail
Children’s book illustrators such as Sarah McIntyre, Viviane Schwarz and Gary Northfield... Continue reading at The Bookseller
[ The Bookseller | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book illustrators
#sarah mcintyre
#viviane schwarz
When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age
[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales staff
#3% decline
#reach $8
Joe Ripp started his new job as CEO of Time Inc. only three weeks ago, but he's already caught the attention of staffers by saying the executive suite had for too long been a place "where ideas go to die." He'll need their imagination and commitment going forward as parent company Time Warner... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#executive suite
#independent entity
#advertising week
Ripp is a Time Inc. veteran, working at the magazine company from 1985 until 1999, serving as CFO from 1993. In 1999 he became CFO of Time Warner Inc. until its merger with America Online. Continue reading at AllThingsD
[ AllThingsD | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#magazine company
Time Warner Inc. has named Joseph Ripp the next CEO of Time Inc., resolving one big question as the publishing unit prepares to strike out on its own but surprising observers who had bet on another candidate.Mr. Ripp is CEO of OneSource Information Services, a business information provider. He... Continue reading at Crains New York
[ Crains New York | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$737 million
#newspaper operations
#similar move
Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York
[ Crains New York | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishing
#controlling stake
#advertising executive
Even if the Meredith deal doesn't go through - and it should - Jeff Bewkes is out of the magazine business. Investors are partying like it's 2007. Continue reading at AllThingsD
[ AllThingsD | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine business
Time Warner is in talks to sell a large portion of its Time Inc. magazine division, including People, InStyle and Real Simple, according to a report Wednesday afternoon by Fortune.Headed for Meredith, Berkshire Hathaway or nowhere new after all?Fortune is itself a Time Inc. magazine but reported... Continue reading at Crains New York
[ Crains New York | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$142 million
#made good
Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD
[ AllThingsD | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff bewkes
#magazine business
Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff kinney
#trademark lawsuit