For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Several digital publishers are doubling down on the business they still carry some authority over: events. Continue reading at Digiday
[ Digiday | 2023-11-14 05:01:00 UTC ]
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With several National Book Awards finalists planning to call for a ceasefire in Gaza at tomorrow's ceremony, Zibby Media has withdrawn its sponsorship of the event over what CEO Zibby Owens called the "inappropriate conduct and collusion of its nominees." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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Three organisations argue that more transparency is needed after research found AI models have been trained using pirated works by authors such as Zadie Smith and Stephen KingThree major European publishing trade bodies have urged the EU to “act now” on transparency over artificial intelligence... Continue reading at The Guardian
[ The Guardian | 2023-10-19 13:53:46 UTC ]
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The upcoming Frankfurter Buchmesse has programming looking at many aspects of artificial intelligence and related issues. The post Talking AI at Frankfurt: A Look at Some of the Programming Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-10 16:46:37 UTC ]
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Amazon has taken some steps to stem the tide of books written with artificial intelligence, but another solution may already exist. Continue reading at Wired
[ Wired | 2023-09-28 11:00:00 UTC ]
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Publishing attorney Lloyd J. Jassin examines what artificial intelligence will mean for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Actor warns about dangers of artificial intelligence after discovering version of his voice based on Harry Potter audiobooksStephen Fry has issued a warning about the potential dangers of AI, after claiming that a history documentary faked his voice without his knowledge. Speaking at the... Continue reading at The Guardian
[ The Guardian | 2023-09-20 16:05:11 UTC ]
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You didn't actually believe all those founder's myths about tech billionaires like Bezos, Jobs and Musk pulling themselves up by their bootstraps from some suburban American garage, did you? In reality, our corporate kings have been running the same playbook since the 18th century when... Continue reading at Engadget
[ Engadget | 2023-09-11 20:50:45 UTC ]
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You didn't actually believe all those founder's myths about tech billionaires like Bezos, Jobs and Musk pulling themselves up by their bootstraps from some suburban American garage, did you? In reality, our corporate kings have been running the same playbook since the 18th century when... Continue reading at Engadget
[ Engadget | 2023-09-10 14:30:56 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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Microsoft reportedly published — and retracted — an AI-generated article that recommended people visit a Canadian food bank as a tourist attraction. The article “Headed to Ottawa? Here’s what you shouldn’t miss!” included recommendations for catching a baseball game, honoring fallen soldiers at... Continue reading at Engadget
[ Engadget | 2023-08-18 18:27:01 UTC ]
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Former Penguin Random House CEO Markus Dohle and Ethan Mollick, associate professor at the Wharton School and author of the newsletter 'One Useful Thing,' will present keynote addresses at PW’s Artificial Intelligence: Revolution and Opportunity in Trade Publishing webinar on September 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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An ongoing lawsuit by artists against AI’s biggest players highlights how copyright law can’t keep pace with AI. Artificial Intelligence is rapidly transforming many industries and communities around the world. One of the first groups to feel its impact—and also generate some of its fiercest... Continue reading at Fast Company
[ Fast Company | 2023-08-10 06:00:00 UTC ]
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Artificial Intelligence: Revolution and Opportunity in Trade Publishing, a half-day online program, will run the afternoon of September 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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The UK's Independent Publishers Guild plans to have training in early October on issues and approaches in artificial intelligence. The post The UK’s IPG Announces AI Training for Independent Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-25 17:09:49 UTC ]
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In honor of Pride Month, the White House today announced a set of actions designed to protect LGBTQIA+ communities, including the appointment of a new coordinator within the Department of Education to facilitate a response to the rising number of book bans at the state level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Publisher says cover of House of Earth and Blood was prepared by in-house designers unaware the stock image chosen was not human-madePublisher Bloomsbury has said it was unaware an image it used on the cover of a book by fantasy author Sarah J Maas was generated by artificial intelligence.The... Continue reading at The Guardian
[ The Guardian | 2023-05-19 14:30:22 UTC ]
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