20 Years Later, The FADER Stays True to Its Mission

In terms of digital disruption, magazines were far from the only form of traditional media upended by the rise of the internet over the past two decades. So as a relatively small fish in a rather large and well-funded pond of publications covering the music industry—a space that's undergone its own painful digital transition—success for The FADER has always meant getting creative to defy the odds. To wit: its debut issue in 1999 featured photocopied ads taken from other magazines to help lend it an air of legitimacy. Now, as it marks its 20th anniversary, The FADER has evolved into a multi-platform brand attracting 3 million unique visitors every month, an annual music festival, an apparel vendor, a music label and at the center, a print magazine that's on the rebound. Revenue-wise, 2019 has been The FADER's most successful year in print out of the last four, says president and publisher Andy Cohn, with single-copy sales up double digits over 2018. We sat down with Cohn for a reflection on the brand's first two decades, staying ahead of the curve, and why it has continued to invest in its print product even as many of its peers have faded away. [caption id="attachment_171319" align="alignright" width="150"] Andy Cohn[/caption] Folio: What's changed the most about The FADER since you joined the brand in 2003, and what's remained the same? Andy Cohn: The thing that I’m most proud of about FADER is that we’ve never changed our mission statement. We’ve always been about... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-17 20:45:42 UTC ]
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