In terms of digital disruption, magazines were far from the only form of traditional media upended by the rise of the internet over the past two decades. So as a relatively small fish in a rather large and well-funded pond of publications covering the music industry—a space that's undergone its own painful digital transition—success for The FADER has always meant getting creative to defy the odds. To wit: its debut issue in 1999 featured photocopied ads taken from other magazines to help lend it an air of legitimacy. Now, as it marks its 20th anniversary, The FADER has evolved into a multi-platform brand attracting 3 million unique visitors every month, an annual music festival, an apparel vendor, a music label and at the center, a print magazine that's on the rebound. Revenue-wise, 2019 has been The FADER's most successful year in print out of the last four, says president and publisher Andy Cohn, with single-copy sales up double digits over 2018. We sat down with Cohn for a reflection on the brand's first two decades, staying ahead of the curve, and why it has continued to invest in its print product even as many of its peers have faded away. [caption id="attachment_171319" align="alignright" width="150"] Andy Cohn[/caption] Folio: What's changed the most about The FADER since you joined the brand in 2003, and what's remained the same? Andy Cohn: The thing that I’m most proud of about FADER is that we’ve never changed our mission statement. We’ve always been about... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-17 20:45:42 UTC ]
The migration of print sales to digital has been most keenly felt by Britain's biggest... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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The cannibalization of print by digital accelerated in 2011, with unit sales in the outlets tracked by Nielsen BookScan falling 8.9% with one week to go in the year. The drop in print sales was double that of 2010, when units fell 4.5%. The decline from 2010 to 2011 sped up in all major... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/11/2011 - 08:15 Quadrille has made a series of promotions and appointments within its sales teams, with Melanie Gray stepping up to become UK sales director, joining the board at the independent publisher. The moves follow Faber's launch... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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One of the first hot-button issues confronting publishers in what will be one of the most unpredictable fall and holiday selling seasons in years is what the correct first printings should be for lead frontlist titles, given the growth of ebook sales and the decline of print. With units of print... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 14:31 Sales of print books in the academic, specialist and higher education publishing market have slumped in the first half of the year, with one publisher seeing a decline of 22% in print sales. But academic publishers pointed to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 09/03/2011 - 14:49 Profits at Anova have increased by almost 300% to £640,000 in 2010, according to provisional figures released by the independent publisher. The figures, for the year to end February 2011, are subject to audit and showed... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Finding a niche and sticking to it is considered the golden rule for an independent publisher to have long-term success. And while that was evident again among the 10 indies who made the cut in PW's annual look at fast-growing small presses, every house plots its own particular path. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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