20 Years Later, The FADER Stays True to Its Mission

In terms of digital disruption, magazines were far from the only form of traditional media upended by the rise of the internet over the past two decades. So as a relatively small fish in a rather large and well-funded pond of publications covering the music industry—a space that's undergone its own painful digital transition—success for The FADER has always meant getting creative to defy the odds. To wit: its debut issue in 1999 featured photocopied ads taken from other magazines to help lend it an air of legitimacy. Now, as it marks its 20th anniversary, The FADER has evolved into a multi-platform brand attracting 3 million unique visitors every month, an annual music festival, an apparel vendor, a music label and at the center, a print magazine that's on the rebound. Revenue-wise, 2019 has been The FADER's most successful year in print out of the last four, says president and publisher Andy Cohn, with single-copy sales up double digits over 2018. We sat down with Cohn for a reflection on the brand's first two decades, staying ahead of the curve, and why it has continued to invest in its print product even as many of its peers have faded away. [caption id="attachment_171319" align="alignright" width="150"] Andy Cohn[/caption] Folio: What's changed the most about The FADER since you joined the brand in 2003, and what's remained the same? Andy Cohn: The thing that I’m most proud of about FADER is that we’ve never changed our mission statement. We’ve always been about... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-17 20:45:42 UTC ]

Other news stories related to: "20 Years Later, The FADER Stays True to Its Mission"


In Its Third Year, New York Magazine's Vulture Festival Is Bigger Than Ever

For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic... Continue reading at AdWeek

[ AdWeek | 2016-05-21 00:00:00 UTC ]
More news stories like this


Haynes to axe 17% of workforce due to falling sales

Independent publisher of user manuals Haynes is to close its US and Swedish bases and axe 41 jobs due to falling demand for print manuals. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
More news stories like this


Singapore's Monsoon Books opens UK branch

Monsoon Books, the independent publisher of English-language books based in Singapore, has opened an office in the UK for its editorial and marketing teams. Continue reading at The Bookseller

[ The Bookseller | 2016-03-10 00:00:00 UTC ]
More news stories like this


Print Sales Up Again

Unit sales of print books from outlets that report to Nielsen BookScan increased 2.8% in 2015 over 2014, marking the second consecutive year that print units posted annual gains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this


Michael Kors taps Tasting Table to promote its menswear line

Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers,... Continue reading at Digiday

[ Digiday | 2015-12-03 00:00:00 UTC ]
More news stories like this


Author Aitken sets up Not Bad Books

Ben Aitken has set up independent publisher Not Bad Books after writing his début travel memoir, Dear Bill Bryson. Continue reading at The Bookseller

[ The Bookseller | 2015-10-19 00:00:00 UTC ]
More news stories like this


Random's Edition of 'Rabbit' Sells 10,000 Copies in Two Days

Random House Children’s Books’ edition of 'The Rabbit Who Wants to Fall Asleep' sold just over 10,000 copies in its first two days on sale, according to data from Nielsen BookScan which tracks about 85% of all print sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this


Print Units Up 2% Through September

Unit sales of print books rose 2% in the first nine months of 2015, compared to the similar period in 2014, at outlets that report to Nielsen BookScan, which records about 80%–85% of all print sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this


Profile turnover exceeds £10m

Profile has seen a “breakthrough financial year” with turnover exceeding £10m for the first time in the company’s history, the publisher has said.  Turnover was up 26% year-on-year to £10.4m with operating profit at just over £1m for the year 2014-2015. The company was named as the Independent... Continue reading at The Bookseller

[ The Bookseller | 2015-09-19 00:00:00 UTC ]
More news stories like this


The new top draw: graphic novels' fortunes transformed

Last year was the best year for sales of graphic novels in the UK since BookScan records began in 1998, with the genre bringing in almost £20.5m worth of print sales. Publishers and retailers are crediting the boom to a broadening of range and a diversification of characters and writers within... Continue reading at The Bookseller

[ The Bookseller | 2015-08-30 00:00:00 UTC ]
More news stories like this


German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this


And Other Stories accepts Shamsie challenge

Independent publisher And Other Stories will only publish books by female writers in 2018, in response to a call for a Year of Publishing Women by the author Kamila Shamsie. The initiative, to be held in 2018 to coincide with the 100th anniversary of women getting the vote in the UK, would help... Continue reading at The Bookseller

[ The Bookseller | 2015-06-12 00:00:00 UTC ]
More news stories like this


SAGE acquires Pion

SAGE has purchased Pion Limited, an independent publisher of academic journals. The sale, which was brokered by Bertoli Mitchell LLP, was announced jointly by chairman for Pion, David Cohen and Ziyad Marar, SAGE’s global publishing director. The acquisition results in Pion’s entire publishing... Continue reading at The Bookseller

[ The Bookseller | 2015-05-28 00:00:00 UTC ]
More news stories like this


Printing and Publishing at Black Classic Press

After running Black Classic Press for nearly 40 years, founder W. Paul Coates said he is proud of his work as an independent publisher. But he said his work running BCD Digital Printing, a short-run printing operation, may be more significant: “I don’t know of any other full-time... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this


Industry seconds Franklin’s fears for further cuts to libraries

Libraries, publishers and bookshops will suffer under a Conservative government, a leading independent publisher has warned. When collecting the Independent Publisher of the Year trophy at the Bookseller Industry Awards on Monday (11th May), Profile Books m.d. Andrew Franklin gave a strong... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
More news stories like this


‘It was a classic case of naive creatives, not protecting what they’d got’

Shindig!’s Jon Mills and Andy Morten on the perils of striking a magazine publishing deal without the proper paperworkJust before Easter, Jon Mills and Andy Morten signed off the 47th issue of Shindig!, the music magazine the two of them have been producing for around 20 years. Although... Continue reading at The Guardian

[ The Guardian | 2015-05-10 00:00:00 UTC ]
More news stories like this


Sales soar for Graham novels

The BBC’s highly successful adaptation of Winston Graham’s Poldark series has given a major boost to print sales of the series. The TV drama, starring Aidan Turner and Eleanor Tomlinson in the title roles of Ross and Demelza Poldark, finished its first run last night (Sunday 26th April). Pan... Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
More news stories like this


Halt sales of Jonasson bestseller, court tells UK publisher

High court backs Hachette against Hesperus Press, British publisher of Jonas Jonasson’s The 100-Year-Old Man, after claims of missing royalty paymentsThe high court has ordered the British publisher of Jonas Jonasson’s smash-hit novel The 100-Year-Old Man Who Climbed Out of the Window and... Continue reading at The Guardian

[ The Guardian | 2015-04-27 00:00:00 UTC ]
More news stories like this


Shambhala to Return to Boulder

After close to 30 years on the East Coast, the family-owned press is heading West under the leadership of a new generation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
More news stories like this


O/R Teams with 'Evergreen Review'

Independent publisher O/R Books has partnered with the literary magazine 'Evergreen Review,' in a deal which will see O/R distributing content from the magazine via the press's direct-to-consumer model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
More news stories like this