For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic and The New Yorker in debuting a slew of new consumer-facing conferences and festivals—and taking advantage of advertisers' desires to connect with culturally-savvy audiences. One of the buzziest of these events is New York magazine's annual Vulture Festival, a spin-off of the media company's popular culture blog, which kicks off for the third time this weekend. The 2016 festival is nearly double the size of the previous two years, with 34 different events from screenings and live podcast tapings to interviews with showrunners (like Shonda Rhimes and David Chase) and actors (including the casts of Mr. Robot and Better Call Saul). This also marks New York Media's largest advertiser push to date around the festival, which resulted in companies like DirecTV, TNT, Hulu, Citi and Casper all signing on to sponsor experiential activations, panels, parties, digital coverage and more. "This was the first year that we've actually gone out there with a dedicated sponsor effort," said publisher Larry Burstein, who last year hired the company's first-ever director of sponsorship sales, Daniel Jasper, to help oversee the events business. "Because there's a lot about the festival that's new... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-21 00:00:00 UTC ]
In January 2016, I was an unpublished writer working on my first novel when I learned of an artist residency on a tiny island off the west coast of South Korea. Excited, I daydreamed of finishing my manuscript in my motherland, visiting family, and of course, eating an abundance of delicious... Continue reading at Electric Literature
[ Electric Literature | 2024-04-18 11:05:00 UTC ]
More news stories like this
Stores on the East Coast, in the South, and two chains, Half-Price Books and Kinokuniya, reported strong sales over the holidays and through much of 2023. Romantasy, prize winners and nominees, and books promoted on social media continue to dominate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
More news stories like this
In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times
[ The New York Times | 2024-01-04 10:01:46 UTC ]
More news stories like this
Kathleen Cheng is having a hell of a Saturn Return. The late-20s protagonist of Jenny Xie’s debut novel Holding Pattern has just been dumped by the man she thought she’d spend her life with. Unmoored and questioning, she drops out of her cognitive psychology graduate program on the East Coast... Continue reading at Electric Literature
[ Electric Literature | 2023-07-05 11:00:00 UTC ]
More news stories like this
Alta Journal just released a map for the Western bookstore road trip of my dreams: it’s a guide to indie bookstores on the West coast (with a few options from the desert and other non-coastal spots thrown in, because why not). A lot of the picks, as to be expected, are clustered around cities... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-29 16:46:35 UTC ]
More news stories like this
Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday
[ Digiday | 2021-12-03 05:01:00 UTC ]
More news stories like this
In terms of digital disruption, magazines were far from the only form of traditional media upended by the rise of the internet over the past two decades. So as a relatively small fish in a rather large and well-funded pond of publications covering the music industry—a space that's undergone its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-17 20:45:42 UTC ]
More news stories like this
The city's newest book festival, to be held at the Hauser & Wirth Los Angeles arts complex, will host four panels on July 20 and 21 as part of its programming, which will also include more than 20 exhibitors from L.A. and other cities on the West Coast. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-15 19:02:44 UTC ]
More news stories like this
The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-01 17:19:54 UTC ]
More news stories like this
Scribner publishes an edition of ‘The Mueller Report’ that hits #2 in the country and sweeps the East Coast. Plus economist Emily Oster lands at #5 in hardcover nonfiction with a data-driven take on parenting, and Melinda Gates’s nonfiction debut is among the week’s notable releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
More news stories like this
Good morning. While much of the East Coast is tracking Hurricane Florence, it is sunny and dry here in Southern California — too dry, of course, as our drought continues. Another hurricane is also making news again, and chef José Andrés will be in town Wednesday to discuss his new memoir about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-15 00:00:00 UTC ]
More news stories like this
Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age
[ Advertising Age | 2018-08-30 00:00:00 UTC ]
More news stories like this
When NASA sends its next mission to Mars on May 5, from Vandenberg Air Force Base near Lompoc, Calif., it will be the first ever interplanetary launch from the West Coast. If skies are clear, Californians from San Diego to Bakersfield will be able to watch an Atlas rocket rise vertically from its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-01 00:00:00 UTC ]
More news stories like this
Joe Wicks, Bill Bryson and Naomi Alderman are among the writers featuring in Audible's new offering, Audio Shows, which launches today with short audio programmes, original series and exclusive podcasts. Continue reading at The Bookseller
[ The Bookseller | 2018-02-08 00:00:00 UTC ]
More news stories like this
PEN America and PEN Center USA, the East Coast and West Coast American branches of PEN International, will unite under the banner of PEN America, the nonprofits jointly announced on January 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-08 00:00:00 UTC ]
More news stories like this
Booksellers from more than 71 stores attended the SIBA Discovery Show in New Orleans last weekend, where diversity and race were major topics—as was the impending move of the organization's executive director, Wanda Jewell, who is relocating to the West Coast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
More news stories like this
U.S. manga publishers see strong sales ahead thanks to more ways for readers to access their products, new subject matter, and original series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
More news stories like this
Who would think that a publishing company founded during San Francisco’s “Summer of Love” would be thriving 50 years later, and still based on the West Coast, adhering to its motto: “see things differently”? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this
Although it lasted two seasons, Sony's original superhero crime drama Powers unfortunately won't be returning for a third. According to series creator and comic book author Brian Michael Bendis on Twitter, "season 2 was the last. at least for now." Continue reading at Engadget
[ Engadget | 2016-08-04 00:00:00 UTC ]
More news stories like this
It could be second time lucky for author Anne Enright as bookmakers William Hill have her as odds-on favourite to win the Bailey’s Women’s Prize for Fiction next week. The bookmaker has Irish author Enright to win The Baileys prize 5/2 for her sixth novel The Green Road (Vintage) about a family... Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this