For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic and The New Yorker in debuting a slew of new consumer-facing conferences and festivals—and taking advantage of advertisers' desires to connect with culturally-savvy audiences. One of the buzziest of these events is New York magazine's annual Vulture Festival, a spin-off of the media company's popular culture blog, which kicks off for the third time this weekend. The 2016 festival is nearly double the size of the previous two years, with 34 different events from screenings and live podcast tapings to interviews with showrunners (like Shonda Rhimes and David Chase) and actors (including the casts of Mr. Robot and Better Call Saul). This also marks New York Media's largest advertiser push to date around the festival, which resulted in companies like DirecTV, TNT, Hulu, Citi and Casper all signing on to sponsor experiential activations, panels, parties, digital coverage and more. "This was the first year that we've actually gone out there with a dedicated sponsor effort," said publisher Larry Burstein, who last year hired the company's first-ever director of sponsorship sales, Daniel Jasper, to help oversee the events business. "Because there's a lot about the festival that's new... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-21 00:00:00 UTC ]
For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic... Continue reading at AdWeek
[ AdWeek | 2016-05-21 00:00:00 UTC ]
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Oscar winner Eddie Redmayne has been cast as the lead actor in Harry Potter spin-off film “Fantastic Beasts and Where to Find Them”, written by J K Rowling. Redmayne will play Newt Scamander, the wizarding world’s pre-eminent "magizoologist", who travels the world and documents magical... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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After close to 30 years on the East Coast, the family-owned press is heading West under the leadership of a new generation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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An ode to vegetables from a pioneer of the snout-to-tail movement, a culinary tour of the West Coast, and other titles to watch next month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Similar its original series' pilot season, Amazon is opening up its Kindle publishing arm to crowd voting. The so-called Kindle Scout program allows you to peruse portions of unpublished works before nominating worthy pieces for proper e-reader... Continue reading at Engadget
[ Engadget | 2014-10-27 00:00:00 UTC ]
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Coming from the West Coast, Reagan Arthur was not always surrounded by people who thought much of a career in books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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A journey across the Pacific Crest Trail turns into an exercise of triumph over grief for Cheryl Strayed in her memoir, 'Wild.'Toward the end of Cheryl Strayed's memoir, "Wild," the author, who is in the middle of hiking 1,100 miles alone across the West Coast's formidable Pacific Crest Trail,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-16 00:00:00 UTC ]
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The emergence of author podcasts as a viable and entertaining marketing tool is apparent in the success of three such efforts originating from literary Web sites on the West Coast: Brad Listi’s the Nervous Breakdown, Tom Lutz’s Los Angeles Review of Books, and Tyson Cornell’s company Rare Bird... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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It is, in many ways, a world away from Canadas book publishing center in Toronto. But even three time zones, several mountain ranges, and vast forests away, the West Coast is home to Canadas second-largest concentration of English-language publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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