For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic and The New Yorker in debuting a slew of new consumer-facing conferences and festivals—and taking advantage of advertisers' desires to connect with culturally-savvy audiences. One of the buzziest of these events is New York magazine's annual Vulture Festival, a spin-off of the media company's popular culture blog, which kicks off for the third time this weekend. The 2016 festival is nearly double the size of the previous two years, with 34 different events from screenings and live podcast tapings to interviews with showrunners (like Shonda Rhimes and David Chase) and actors (including the casts of Mr. Robot and Better Call Saul). This also marks New York Media's largest advertiser push to date around the festival, which resulted in companies like DirecTV, TNT, Hulu, Citi and Casper all signing on to sponsor experiential activations, panels, parties, digital coverage and more. "This was the first year that we've actually gone out there with a dedicated sponsor effort," said publisher Larry Burstein, who last year hired the company's first-ever director of sponsorship sales, Daniel Jasper, to help oversee the events business. "Because there's a lot about the festival that's new... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-21 00:00:00 UTC ]
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[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
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The children’s book magazine Carousel: The Guide to Children’s Books has ceased publication after 24 years. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 03:51:33 UTC ]
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A few years ago I started making predictions about the upcoming year. Admittedly, they haven’t exactly been bold, but have really been more of a heads up on what trends to look out for and what sort of coverage you can expect from us as a reader. Last December, I followed up on my predictions... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 16:41:44 UTC ]
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NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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Capital Crime will return to London for a second year following the success of the 2019 festival. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 12:48:12 UTC ]
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Paisley will host its first ever book festival in February 2020, honouring the "brilliant political thinkers and creatives that have long been associated with the area", say organisers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 11:53:08 UTC ]
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David Haskell on the Vox sale, succeeding Adam Moss and prioritizing journalism in a time of change. The post New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 17:21:35 UTC ]
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Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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This year's five honorees, up from three last year, are 'The Common,' 'American Short Fiction,' 'Black Warrior Review,' 'The Margins,' and 'The Offing,' which will receive a combined $144,000 from the Whiting Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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The London Magazine has launched its debut fiction prize for a second year, following the success of its inaugural year. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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Parent firm blames subscription figures but co-founder says magazine was ‘murdered’ to drive readers elsewhereThe Weekly Standard, one of the last holdouts opposed to Donald Trump within rightwing media, has been closed after 23 years, silencing its hawkish voice on foreign affairs and its... Continue reading at The Guardian
[ The Guardian | 2018-12-15 00:00:00 UTC ]
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Thriller giant James Patterson is to appear at the 2019 Theakston Old Peculier Crime Writing Festival in Harrogate next July. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Montana Magazine, the bimonthly title which has chronicled Big Sky Country since its inaugural issue in 1970, has shut its doors after 48 years, publisher Lee Enterprises announced Wednesday. "Unfortunately, the dynamics of the publishing business have changed, and the magazine has reached the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-21 00:00:00 UTC ]
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Scheduling a two-day stop in New York City, the Teamwork Arts Jaipur Literature Festival also is scheduled for stints in September in Houston and Boulder. In New York, it's sponsored by the Asia Society. The post Jaipur Literature Festival Announces ‘JLF at New York’ in September appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-22 00:00:00 UTC ]
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