Michael Kors taps Tasting Table to promote its menswear line

Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers, which are about 50 percent of its 3 million monthly unique visitors, who skew more affluent and style-driven. “Michael Kors realized that many men don’t identify with fashion blogs and websites,” said Tasting Table publisher Amie Deutch. The post Michael Kors taps Tasting Table to promote its menswear line appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-03 00:00:00 UTC ]
News tagged with: #instagram accounts #michael kors #male readers #fashion blogs

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Michael Kors taps Tasting Table to promote its menswear line

Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers,... Continue reading at Digiday

[ Digiday | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram accounts #michael kors #male readers #fashion blogs


'PW' Taps Cevin Bryerman to Lead New Venture, PW Content Studio; Joe Murray Promoted to Publisher

Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Eva Longoria Serves Up ‘Stove-to-Table’ Cookware Line

When 2019 Beacon Award winner Eva Longoria launches a new venture, it's usually serious business. And yet, when the actor, producer, director, cookbook author, activist, philanthropist and entrepreneur debuted her new cookware line, she chose a moniker evocative of the joy she hopes it will... Continue reading at AdWeek

[ AdWeek | 2022-10-05 16:13:34 UTC ]
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Treading a Fine Line: On Translating Tove Ditlevsen’s Gift, by Michael Favala Goldman

On Translation Browsing a Copenhagen airport bookstore, a translator picks up a book. The journey between that impulse and his eventual translation of the memoir into English was both emotional and serendipitous. In the summer of 2016 I was passing... Continue reading at World Literature Today

[ World Literature Today | 2021-04-06 13:12:22 UTC ]
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Mundy promoted as Platt joins Hodder from Michael Joseph

Jenny Platt is moving from Michael Joseph to become Hodder & Stoughton’s senior publicity manager in a shake-up that also sees Rebecca Mundy promoted to publicity director. Continue reading at The Bookseller

[ The Bookseller | 2019-06-10 14:53:54 UTC ]
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Hearst Promotes Michael Sebastian to Esquire.com Site Director, Kate Storey to News Director

A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek

[ AdWeek | 2017-05-17 00:00:00 UTC ]
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Tasting Table is looking beyond Facebook to make money off video

Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday

[ Digiday | 2016-02-18 00:00:00 UTC ]
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Popular U.K. Band Taps Author for Promotional Push

Author Stuart Evers recently collaborated with U.K. folk trio Daughter, writing three short stories that provide the visuals for three music videos promoting Daughter's second album. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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The First Line Of Harry Potter And The Last Line: A Close Reading

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[ Book Riot | 2019-11-15 11:37:59 UTC ]
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Two Lines to Launch Translation Line

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[ Publishers Weekly | 2019-11-05 05:00:00 UTC ]
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Carrie Bloxson Promoted at Hachette Book Group, Hachette UK

The v-p and chief diversity officer at Hachette Book Group has been promoted to senior v-p of culture and diversity, equity, and inclusion at both HBG and Hachette UK, effective immediately. She will report to HBG and HUK CEO David Shelley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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‘She was like an auntie to me’: Lynne Reid Banks remembered by Michael Morpurgo

The astonishing breadth of her writing was a great inspiration – as was she, in her passionate advocacy for children’s books• Lynne Reid Banks, author of The Indian in the Cupboard, dies aged 94It is quite rare to find a writer like Lynne Reid Banks, who tries so many different subjects, and so... Continue reading at The Guardian

[ The Guardian | 2024-04-08 10:18:15 UTC ]
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ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the... Continue reading at AdWeek

[ AdWeek | 2024-03-27 21:00:35 UTC ]
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Disney Veteran Michael Paull Named RBmedia CEO

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[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
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David C Cook Taps New CMO

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[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Rights Edition: London Book Fair’s Rights Center: 500+ Tables

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[ Publishing Perspectives | 2024-03-01 19:34:09 UTC ]
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Charli XCX prankster is latest in a long line of authors to fool the public

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[ The Guardian | 2024-03-01 18:33:32 UTC ]
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Bill to End Book Bans on Table in Minnesota

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[ Book Riot | 2024-02-29 14:32:52 UTC ]
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'Today' co-anchor Savannah Guthrie puts her faith on the line in a new book

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[ Los Angeles Times | 2024-02-23 11:00:15 UTC ]
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