Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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The New York Times Young Adult Bestseller list celebrated its 10th anniversary in December 2022. Here's a look at what it shows. Continue reading at Book Riot
[ Book Riot | 2023-02-06 11:36:00 UTC ]
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It's a rough time for fans of several live service games, which are titles designed to be constantly updated for a long time. A bunch are shutting down in the near future, and CrossfireX and Knockout City are among the latest to join the list.CrossfireX is an Xbox console version of the... Continue reading at Engadget
[ Engadget | 2023-02-03 20:24:59 UTC ]
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Bethanne Patrick's February picks include new work from Salman Rushdie and Zadie Smith, plus fresh insights into friendship, Silicon Valley and wolves. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-31 14:18:02 UTC ]
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For many tourists, the Caribbean is a paradise. A place outside time—with no history and no future. A place for cocktails on the beach and escaping the relentless rhythms of modern life. But to me, the Caribbean has always been beautiful because of its history, not in spite of it. A cross-roads... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-31 09:51:39 UTC ]
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Having written and taught short stories for many years, I’ve become increasingly interested in writers who are pushing the edge of how “story” is defined. While “flash fiction” and “micro fiction” are buzzy terms, writing extremely short pieces is nothing new—as I tell my students, Poe did it,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-20 09:53:22 UTC ]
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It is something of an understatement to say that Hoover dominated the 2022 overall bestsellers list: she wrote the the three topselling books of the year, and her novels sold a combined 14.3 million print copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Bethanne Patrick's picks for January 2023 include an Indian gangster tale, a dystopian epic and musings from Amy Sherald and Mario Vargas Llosa. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-29 17:31:23 UTC ]
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Digiday compiles a list of who's been naughty and who's been nice in this year's digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. Continue reading at Digiday
[ Digiday | 2022-12-21 05:01:00 UTC ]
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A spokesperson told the Associated Press that the list will go on "hiatus for the remainder of the year.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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DK has made a number of new additions to its portfolio of licenses, dipping into the varied worlds of movies, board games, TV, education, and video gaming—including Avatar, Magic the Gathering, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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Photo by Rye White. As we enter what’s basically the last serious working week for corporate publishing (for some, anyway), it’s important to note that as of now, HarperCollins has yet to meet with any of its 250 or so striking contractors who are seeking better wages and benefits, along with... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-05 16:10:49 UTC ]
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Bethanne Patrick's December standout books include a Gen X caper, a wild adventure tale and surprising new novels from Jane Smiley and Cormac McCarthy. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-01 18:52:48 UTC ]
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Tess Gunty received the fiction prize for her debut, “The Rabbit Hutch.” Art Spiegelman, the author of “Maus,” received a lifetime achievement award. Continue reading at The New York Times
[ The New York Times | 2022-11-17 12:12:22 UTC ]
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Bethanne Patrick's November highlights include musings from Dylan, Tarantino and Jerry Saltz, the returns of Russell Banks and Katherine Dunn and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-28 14:02:44 UTC ]
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The organization of Germany's publishers and booksellers is highlighting several timely events at Frankfurter Buchmesse. The post Germany’s Börsenverein Lists Events for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-10 20:51:10 UTC ]
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The story within a story. It’s a common enough trope—from The Arabian Nights to Hamlet to the postmodern canon, we’re familiar with books that nest realities inside one another. Moving from the main narrative to the nested narrative can reveal interesting echoes, parallels, and reflections, and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-03 08:54:13 UTC ]
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Bethanne Patrick's October highlights include the biographies of Bob Dylan and Samuel Adams, new fiction from John Irving and Celeste Ng and plenty more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-29 13:00:19 UTC ]
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At its best, the relationship between novelist and reader is an intimate one. Can I tell you something? whispers the writer, and the reader whispers back, Please do… Of all the forms that the novel can take, the diary is surely the most confiding of all; it’s as if the intimacy level has been... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-28 08:57:35 UTC ]
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Take action during Banned Books Week with these action items. That, plus this week's roundup of book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-09-16 10:40:00 UTC ]
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When it comes to publishing a business book, bestselling author, entrepreneur, and publisher Rohit Bhargava knows quality when he sees it. Alongside his wife, Chhavi Arya, he’s the cofounder of Ideapress, a hybrid publisher that specializes in out-of-the-box business titles. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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