Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser. As many as 60 small Web companies will be visiting lawmakers Monday and Tuesday as part of the IAB's annual Long Tail Alliance Fly-In. Even though it's the group's fifth year on the Hill, this year they are more determined than ever to be heard. "The Mozilla plan has galvanized the small Web community. They haven't been as passionate about policy issues as they are this year," said Mike Zaneis, svp and general counsel of the IAB. "It's an intermediary meddling in the business," Zaneis said. Although Mozilla announced earlier this month that it wouldn't implement the default cookie blocker in its July release until it did more testing, small Internet websites still feel threatened. With fewer than 10 employees, often three-person operations, small web publishers like Joyof Baking.com and Ikeafans.com depend on advertising revenue from ad networks and can't afford to be cut-off. Ahead of the trek to D.C., more than 960 ad-supported Internet businesses have signed a petition on the Interactive Advertising Bureau's website , warning Mozilla that if it goes ahead with the cookie-blocking browser, many of them will be forced to close. While Congress can't do anything to stop Mozilla, it... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-01 00:00:00 UTC ]
October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget
[ Engadget | 2024-10-09 23:00:18 UTC ]
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October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget
[ Engadget | 2024-10-09 15:14:28 UTC ]
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Last week, Sony published a seemingly innocuous round of interviews that centered the company’s nebulous “creative entertainment vision”. Neil Druckmann, head of the Sony-owned game studio Naughty Dog, was one of those — but his interview wasn’t quite what it seemed. Druckmann, who headed the... Continue reading at Engadget
[ Engadget | 2024-05-30 11:15:49 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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PJ Library, the nonprofit organization that sends free Jewish children’s books to families around the world, is prioritizing titles that reflect the diversity of Jewish life as it grows its in-house publishing imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-25 04:00:00 UTC ]
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It’s largely accepted as a truism that libraries connect and work together—interlibrary loan, consortia, union catalogs. However, working together and connecting is not a simple task. Add in different histories, cultures, languages, political systems and you begin to get a sense of what... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age
[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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At its fundraising gala this autumn, the nonprofit organization behind the magazine 'Words Without Borders' will honor the University of Rochester's Chad Post for his longtime leadership in the American translation and publishing community. The post Chad Post Named 2018 Ottaway Honoree in... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-06 00:00:00 UTC ]
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'Governments need to be convinced that the scourge of piracy is a problem for them and for their countries’ evolving economies," IPA's José Borghino tells the Arab Publishers Association's conference in Tunisia. The post At the Tunis Conference: On Piracy and the Myth of ‘Free Content’ appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-24 00:00:00 UTC ]
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As schools turn to open digital resources to cut student costs, reeling college book makers are looking for ways to monetize the free content. The digital revolution has been rocking the academic publishing applecart for years. Students bristling at the price of books—an intro biology text can... Continue reading at Fast Company
[ Fast Company | 2017-07-28 00:00:00 UTC ]
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In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-27 00:00:00 UTC ]
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Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser. As... Continue reading at AdWeek
[ AdWeek | 2013-06-01 00:00:00 UTC ]
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iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the... Continue reading at Engadget
[ Engadget | 2012-10-23 00:00:00 UTC ]
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