Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
News tagged with:
#advertising partners
#third-party cookies
#sales pitch
#big impact
#bottom line
#sales team
#love/hate relationship
#paying attention
I am nostalgic for the bygone office life, for that first real job in our twenties when the word “colleague” encompassed both friend and coworker, when work meant hanging out with them during the day, and social life meant hanging out with them late into the night. It was with those peers that... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-05 08:53:59 UTC ]
More news stories like this |
Bethanne Patrick's 10 recommended books for May include fiction from Emma Cline, R. F. Kuang and Abraham Verghese as well as a giant history of everything. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-29 13:00:28 UTC ]
More news stories like this | News stories tagged with:
#bethanne patrick
#emma cline
#abraham verghese
As a lesbian, I might be biased, but I think sapphic literature is the best kind of literature. Where else can you get this kind of desperate pining and unabashed yearning? Where else can you find women in such open and raw relationships to other women? I enjoy reading books by all kinds of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-27 08:54:10 UTC ]
More news stories like this | News stories tagged with:
#find women
I have loved reading science fiction since age ten, when my school librarian handed me a copy of Jill Patton Walsh’s The Green Book. I fell in love with romance after reading Jane Eyre, which my uncle gave me. When I became a writer, my focus was on the former, but my stories often include […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-26 08:52:31 UTC ]
More news stories like this | News stories tagged with:
#space operas
#science fiction
Sometimes, the most powerful stories to read are the ones you see yourself, or a part of yourself, reflected back in. Growing up as a quadruplet, I always knew there was something rare about me and my sisters. Strangers at the mall would stop our stroller procession and ask questions like, Hold... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-19 08:51:36 UTC ]
More news stories like this | News stories tagged with:
#powerful stories
My particular variety of feminism has long been one devoted to the idea that women’s lives are not solely defined by their familial roles (wife, mother, sister, etc). Women’s lives are shaped by the communities they build, run from, collide within, and redefine. Communities of women, those whom... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 08:52:31 UTC ]
More news stories like this |
In 2013, I was one of the chosen 20. Today, I still question the accolades and gimmickry around making the gradeIn 2013, the fourth Granta Best of Young British Novelists (BYBN) list was published, and I was among the 20 writers selected. I was 39 and had published four novels and received... Continue reading at The Guardian
[ The Guardian | 2023-04-16 10:00:08 UTC ]
More news stories like this | News stories tagged with:
#north carolina
#submission process
#novelists
A new drop of choice up-and-coming novelists has arrived on the morning tide. Granta magazine has announced its 2023 Best of British Novelists list, geared to future stars, including picks from Sigrid Rausing, Rachel Cusk, Helen Oyeyemi, Tash Aw, and Brian Dillon. The team picked a host of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-13 13:57:54 UTC ]
More news stories like this | News stories tagged with:
#granta magazine
#sigrid rausing
#rachel cusk
#helen oyeyemi
#tash aw
#brian dillon
#big names
#eleanor catton
#novelists
How funny to curate a list about Boston when I never really considered it my home—possibly not until my new novel, The Lioness of Boston. I moved a lot as a kid—house to apartment, town to city, out of the country, back in, out again, until I finally moved back to the US and my […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-13 08:52:53 UTC ]
More news stories like this |
Biblical lessons from Fox broadcaster Shannon Bream topped the nonfiction list; Amish romance novelist Wanda E. Brunstetter's launches a new collection in fiction's #1 spot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#shannon bream
#nonfiction list
##1 spot
Harmony Becker, author of “Himawari House,” shares her recommendations of manga that teens will enjoy. Continue reading at The New York Times
[ The New York Times | 2023-04-08 09:00:31 UTC ]
More news stories like this | News stories tagged with:
#manga
I have imbibed fairy tales ever since I was six years old. I used to sneak into the public library and scatter several books on the floor to read, even if I couldn’t read them. My mother used to read the Grimms and Andersen tales aloud to me every night until I could read them […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-06 08:53:02 UTC ]
More news stories like this | News stories tagged with:
#public library
Bestseller juggernaut James Patterson has sold over 425 million copies of his books, per Fox Business, but his latest, Walk the Blue Line: No right, no left―just cops telling their true stories to James Patterson, has broken with tradition. The title, he says, is conspicuously absent from the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-03 13:46:35 UTC ]
More news stories like this | News stories tagged with:
#james patterson
#true stories
#times bestseller
Bethanne Patrick's 10 recommended books for April involve tales of mutiny, poison and more, including work by David Grann, Nicole Chung and Don Winslow. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-31 13:00:41 UTC ]
More news stories like this | News stories tagged with:
#bethanne patrick
#including work
#david grann
#nicole chung
#don winslow
There’s a reason that people hide their diaries: they’re private conversations with close, and silent confidants. That’s also the reason people want to read them. No self-respecting teenager who discovers a sibling’s secret diary under a loose bedroom floorboard opens it hoping to discover what... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-27 08:52:31 UTC ]
More news stories like this | News stories tagged with:
#secret diary
As long as you aren’t a sociopath, there’s a good chance you spend a lot of time in your head, thinking about all the dumb stuff you do. Maybe you ruminate about the message you sent to the bachelorette party thread that no one ‘liked’ for the last half-hour, which obviously means the Kristen... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-24 08:52:19 UTC ]
More news stories like this | News stories tagged with:
#good chance
Tales of foraging and magic, cults and deeply embedded social ills are among our top March picks, including new work from Mona Simpson and Victor LaValle. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-28 17:06:03 UTC ]
More news stories like this | News stories tagged with:
#victor lavalle
In 2016, I was no longer interested in teaching the traditional workshop and felt that my students no longer wanted it. A poet mentioned that in their workshop, they read the poem on the spot and then discuss it together. This was mind-blowing. No reading and re-reading in the week before? No... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 09:53:21 UTC ]
More news stories like this | News stories tagged with:
#traditional workshop
There are decades of great comics to read about Ant-Man and the Wasp. Here’s your reading list for Ant-Man and the Wasp: Quantumania. Continue reading at Book Riot
[ Book Riot | 2023-02-15 11:32:00 UTC ]
More news stories like this |
Quantum Mechanics is the science behind nuclear energy, smart phones, and particle collisions. Yet, almost a century after its discovery, there is still controversy over what the theory actually means. The problem is that its key element, the quantum-mechanical wave function describing atoms and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-10 09:52:54 UTC ]
More news stories like this | News stories tagged with:
#quantum mechanics
#smart phones
#key element