Nickel and dimed: Micropayments won’t solve ad blocking

The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to the bottom line. Now those taking a tougher line on ad blocking like GQ and German publisher Gruner + Jahr, are giving ad blocker users the option to pay small fees to access either individual articles or a finite number of hours' of ad-free content. But the lion's share of UK publisher are skeptical that micropayments will stave off the rise of ad blocking. The post Nickel and dimed: Micropayments won’t solve ad blocking appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-10 00:00:00 UTC ]

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Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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Michael Caine announces debut thriller to be published in November

The actor’s novel, Deadly Game, features an ex-SAS police officer called Harry who must grapple with neo-Nazis, wealthy Russians and Colombian drug cartelsDeadly Game, the debut novel from Michael Caine, will be published in the UK and US in November, it has been announced.The actor, 90, has... Continue reading at The Guardian

[ The Guardian | 2023-06-07 13:35:48 UTC ]
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HBO Max will just be called 'Max' when it folds in Discovery+ on May 23rd

Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget

[ Engadget | 2023-04-12 17:16:11 UTC ]
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Windows File History review: Free, effective continuous data protection

At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World

[ PC World | 2022-09-06 14:30:00 UTC ]
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Maas Book Boosts Bloomsbury's Bottom Line

Significant sales of Sarah J. Maas’s new fantasy novel, 'Crescent City: House of Sky and Breath,' prompted Bloomsbury to increase its full year guidance for the year ended February 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-31 04:00:00 UTC ]
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Why Authors Love You When You Leave a Book Review Online

Why do authors always ask for readers to leave reviews? Do reviews really help sell their books? Bottom line: yes. Continue reading at Book Riot

[ Book Riot | 2022-03-30 10:35:00 UTC ]
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The bottom line

In November 2020 I was one of the authors giving evidence during an inquiry conducted by the All-Party Parliamentary Writers Groups (APWG) for their investigation into the impact Covid-19 has had on the livelihoods of authors. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 01:25:39 UTC ]
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New York's library e-book licensing bill vetoed as Maryland challenge looms

The Association of American Publishers (AAP) has welcomed the decision by New York Governor Kathy Hochul to veto a bill that would have forced publishers and authors to grant e-book licences to libraries under state-imposed terms. Continue reading at The Bookseller

[ The Bookseller | 2021-12-31 06:31:54 UTC ]
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Hachette bags Saft’s YA fantasy romance

Hachette Children’s Group will be the first UK publisher to release an Allison Saft novel with the “rich and tender” YA fantasy romance A Far Wilder Magic. Continue reading at The Bookseller

[ The Bookseller | 2021-12-21 05:14:11 UTC ]
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Do the Right Thing: Business and Personal Finance Books 2021

It’s time for a kinder, gentler C-suite, suggest consultants and coaches in these new books on applying the Golden Rule to the bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Quadrille's Hughes appointed first UK publisher at Murdoch Books

Murdoch Books has appointed Céline Hughes to the newly created role of UK publisher. Continue reading at The Bookseller

[ The Bookseller | 2021-10-08 12:39:26 UTC ]
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Club, Fair Declines Plague Scholastic

Cost cuts improved Scholastic's bottom line in the first quarter, but sales at book fairs and book clubs tumbled during the period, and are expected to remain low in the current quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Some Big Publishers Find Ways to Cope

Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Sales at HMH Took Big Hit in Q2

A 38% plunge in sales in its education group in the second quarter of 2020 led to an overall decline of 35.5% in sales at Houghton Mifflin Harcourt compared to a year ago. Costs cuts limited the impact of the sales drop on the publisher's bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-06 04:00:00 UTC ]
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Email Lists Are About Quality Over Quantity

Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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A nine-day fortnight is improving our culture and our bottom line

Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading at Media Week

[ Media Week | 2019-10-28 15:29:26 UTC ]
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HMP Launches European Division With Latest Event Acquisition

HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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Only the brave will reap the benefits of creativity

There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,”... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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What happens if they toss cookies?

There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading at Advertising Age

[ Advertising Age | 2019-09-25 19:00:00 UTC ]
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Best Amazon Kindle and Fire tablet deals for Prime Day 2019

Amazon Prime Day isn’t just a day—it’s essentially a 60-hour event that starts right now with deals on Amazon’s own devices, including Fire tablets and Kindle e-readers. Bottom line: If you’ve been considering one of these devices, now is the time to buy, as we’re seeing discounts of up to 50... Continue reading at PC World

[ PC World | 2019-07-14 19:01:00 UTC ]
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