The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to the bottom line. Now those taking a tougher line on ad blocking like GQ and German publisher Gruner + Jahr, are giving ad blocker users the option to pay small fees to access either individual articles or a finite number of hours' of ad-free content. But the lion's share of UK publisher are skeptical that micropayments will stave off the rise of ad blocking. The post Nickel and dimed: Micropayments won’t solve ad blocking appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-10 00:00:00 UTC ]
All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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After a slow start to the fiscal year, Riggio, who returned as Barnes & Noble's CEO after last month's ouster of Ron Boire, has plans to improve the bookseller's bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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The importance of book clubs to the bottom line has rebounded alongside print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday
[ Digiday | 2016-08-09 00:00:00 UTC ]
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The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at Digiday
[ Digiday | 2016-07-18 00:00:00 UTC ]
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Described by publisher as ‘a mix between Game of Thrones and the UK House of Cards-style fiction’, the book is due out in DecemberA novella written by Saddam Hussein, and finished in the lead-up to the 2003 Iraq war, is set to be translated into English for the first time by a UK... Continue reading at The Guardian
[ The Guardian | 2016-07-11 00:00:00 UTC ]
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New stores with cafés that serve beer and wine are part of the chain’s plans to boost its bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days. The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Unbound has launched the new book from cultural thinker and philosopher Roman Krznaric titled Carpe Diem Reclaimed. Krznaric, who is the author of Empathy (Rider) and How to Find Fulfilling Work (Macmillan), turned down an offer from a "major" UK publisher in favour of crowdfunding his new book... Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at Digiday
[ Digiday | 2016-02-10 00:00:00 UTC ]
More news stories like this