French publishers fight back en masse against the ad blockers

A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users disable blockers. Le Parisien is also blocking content, and offering a paid-for ad-lite experience. Le Monde is not blocking content, but asking people to pay. The post French publishers fight back en masse against the ad blockers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-22 00:00:00 UTC ]
News tagged with: #french publishers #ad blockers #ad blocking #le monde

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