The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to the bottom line. Now those taking a tougher line on ad blocking like GQ and German publisher Gruner + Jahr, are giving ad blocker users the option to pay small fees to access either individual articles or a finite number of hours' of ad-free content. But the lion's share of UK publisher are skeptical that micropayments will stave off the rise of ad blocking. The post Nickel and dimed: Micropayments won’t solve ad blocking appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-10 00:00:00 UTC ]
If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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New Atlantic Independent Booksellers Association members gathered in Baltimore on April 25 for discussions about bookseller education, health care, and finances for independent bookstores across the region. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
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Vonda N McIntyre’s UK publisher has paid tribute to the award-winning science fiction writer who died this week, aged 70. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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The Home Office’s refusals to grant a visa to Nayrouz Qarmout means the Palestinian author will not be able to speak at the Edinburgh International Book Festival, according to her UK publisher. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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To help bookstores in the South improve their bottom line, SIBA is going to test nonbook items as it searches for a single batch exclusive product, with a high margin, that bookstores throughout the region can sell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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Andrew Tuck, editor of global affairs and lifestyle magazine Monocle, has said that “promiscuous" readers are irrelevant to the company's bottom line, which is bolstered by pursuing meaningful relationships with readers. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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UK publisher and commentator Michael Bhaskar talks of the centricity he sees in curation as the essential service and activity of publishers. The post Information Overload: Curation as an Essential Service of Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-11 00:00:00 UTC ]
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HarperCollins imprint HQ is to be the UK publisher for Brave, the "courageous" memoir and manifesto from former actress Rose McGowan. Continue reading at The Bookseller
[ The Bookseller | 2017-11-14 00:00:00 UTC ]
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Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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Anthony Horowitz children's publisher at Walker has said it would not instruct authors on whether or not to include characters of a different race or background in their books. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the... Continue reading at Fast Company
[ Fast Company | 2017-05-04 00:00:00 UTC ]
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We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday
[ Digiday | 2017-05-03 00:00:00 UTC ]
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“They’re our competitors. They’re an existential threat.” The post UK publisher on Facebook: ‘They hire nice people to placate us’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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4. In a story headlined "Facebook wants you to watch longer videos, so it's going to show you longer videos," Recode's Peter Kafka reports that Facebook "is tweaking its News Feed algorithm to emphasize longer videos that are able to retain their audience; the longer they hold them, the more... Continue reading at Advertising Age
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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