There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.” It doesn’t take a brain surgeon to figure out how we got here. Margins tighten, media fragments, agencies diversify their offerings in order to “stay relevant” and grab new revenue opportunities. Play it out and it’s easy to see the cost: an industry plagued by short-termism, seeking guarantees that aren’t there from data and analytics, and searching for answers in old debates like big agency-vs-small and AOR-vs-not. Perhaps most importantly: A creative discipline that has forgotten its only truly effective product offering. If it sounds like the sort of rhetoric that we typically dish out to clients, it is. So, what happened? If it’s any consolation, where we are today is largely of our own doing. Like most change, it didn’t occur in one sweeping, easy-to-detect moment, but in lots of small incremental steps, including: —Defining the quality and bigness of an idea by the variety of media placements in which it appeared. —Putting the priorities of the media platforms on which our our brands live before those of our own brands. —Taking way too long to realize that digital media... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
News tagged with:
#comfort zones
#origin story
#advertising campaign
#ad campaign
#real difference
#digital media
There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,”... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#comfort zones
#origin story
#advertising campaign
#ad campaign
#real difference
#digital media
Publishers have been urged to put their money where their mics are when it comes to podcasting, to reap the most benefits. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 19:05:22 UTC ]
More news stories like this | News stories tagged with:
#publishers told
Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this | News stories tagged with:
#good fit
#ad space
#great opportunity
#active international
#hotel rooms
An overhaul in the way Foyles buys books from publishers is already bearing fruit for the company, its chief executive Paul Currie has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bearing fruit
As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this |
The UK's self-employed creative workforce will be "hit hard", according to the Creative Industries Federation, raising concerns the Chancellor's measures in response to the coronavirus outbreak "fall short of guaranteeing these workers’ income". Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 05:26:17 UTC ]
More news stories like this | News stories tagged with:
#hit hard
#coronavirus outbreak
#fall short
The Creative Industries Federation is uniting with Creative England to become one organisation, officially launching in spring 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 20:42:14 UTC ]
More news stories like this |
Librarians got hands-on experience with tools of the trade and shared their own innovative approaches to meeting community needs at the American Library Association Annual Conference and Exhibition in San Diego, June 27–July 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#library association
#san diego
Librarians got hands-on experience with tools of the trade and shared their own innovative approaches to meeting community needs at this year’s American Library Association Annual Conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#library association
#meeting community
#innovative approaches
Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s Prime Day dealfest, coming again July 16 and 17). But Prime membership includes other perks, too: Everything... Continue reading at PC World
[ PC World | 2024-07-01 13:28:52 UTC ]
More news stories like this | News stories tagged with:
#digital content
#kindle book
#consumer electronics
#health insurance
#historical fiction
#reading material
#streaming music
Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie publishers
Brave Books is bringing its right-wing See You at the Library Storytime events to public libraries again in August. Now is the time to prepare. Continue reading at Book Riot
[ Book Riot | 2024-06-10 15:54:09 UTC ]
More news stories like this | News stories tagged with:
#brave books
#public libraries
The following is from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice by Eddie Ahn. _______________________________________________ Excerpted from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice, by Eddie Ahn;... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-17 08:54:48 UTC ]
More news stories like this | News stories tagged with:
#environmental justice
#eddie ahn
#graphic memoir
The Association of American Publishers is giving its International Freedom to Publish Award to all publishing houses in multiple countries and regions of the world that continue to publish despite increased government pressure, harassment, and threats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish award
#american publishers
#publishing houses
The awards partnership between Penguin Random House and We Need Diverse Books will award $60,000 in scholarships. Continue reading at Book Riot
[ Book Riot | 2023-10-18 18:22:57 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#penguin random house
#random house
Tips for feeling motivated, embracing bad ideas, getting over creative blocks, and more. Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books... Continue reading at Fast Company
[ Fast Company | 2023-10-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#books publishing
PW spoke to the editors and authors at Usborne about the process of bringing each new children’s book into the world, what makes the books unique, and the inherent joys of the work they do. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#usborne publishing
#creative team
#pw spoke
#children’s book
The Woman in Me, which will cover pop star’s conservatorship experience among other topics, is set for release later this yearBritney Spears will release her tell-all memoir, The Woman in Me on 24 October, the publisher announced on Tuesday.The Woman in Me will be “a brave and astonishingly... Continue reading at The Guardian
[ The Guardian | 2023-07-11 16:02:28 UTC ]
More news stories like this | News stories tagged with:
#press release
#britney spears
#gallery books
#simon schuster
#bidding war
#publisher announced
#memoir
Kirk Cameron is encouraging a national story time event in US public libraries August 5. Here's what library workers need to know. Continue reading at Book Riot
[ Book Riot | 2023-06-05 10:37:00 UTC ]
More news stories like this | News stories tagged with:
#brave books
#kirk cameron
#library workers
#public libraries