There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.” It doesn’t take a brain surgeon to figure out how we got here. Margins tighten, media fragments, agencies diversify their offerings in order to “stay relevant” and grab new revenue opportunities. Play it out and it’s easy to see the cost: an industry plagued by short-termism, seeking guarantees that aren’t there from data and analytics, and searching for answers in old debates like big agency-vs-small and AOR-vs-not. Perhaps most importantly: A creative discipline that has forgotten its only truly effective product offering. If it sounds like the sort of rhetoric that we typically dish out to clients, it is. So, what happened? If it’s any consolation, where we are today is largely of our own doing. Like most change, it didn’t occur in one sweeping, easy-to-detect moment, but in lots of small incremental steps, including: —Defining the quality and bigness of an idea by the variety of media placements in which it appeared. —Putting the priorities of the media platforms on which our our brands live before those of our own brands. —Taking way too long to realize that digital media... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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Grief, male sexuality and the plight of pets in Covid-stricken Wuhan are some of the subjects of the 12 winning entries in the Creative Future Writers’ Award, chosen by judges including author Kerry Hudson and poet Anthony Anaxagorou. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 13:08:30 UTC ]
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Sci-fi preconceptions are challenged by little-known marvels from James Tiptree Jr, Angélica Gorodischer and othersThe border between science fiction and mainstream literature is more permeable than booksellers or publishers would have us think. Double Booker prize-winner Margaret Atwood’s... Continue reading at The Guardian
[ The Guardian | 2020-07-27 06:00:46 UTC ]
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Authors, shut out of holding in-person events at bookstores, have adapted to the digital book event, and book launches are getting more creative and collaborative as a result. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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A report commissioned by the Publishers Association says that during the COVID-19 lockdown, UK children listened to audiobooks, arguing to end their VAT. The post UK’s National Literary Trust Research Finds Benefits of Audiobooks for Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 15:29:18 UTC ]
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The ABA and Out of Print have collaborated on a new line of book-themed face masks. A portion of each sale will be donated to the Book Industry Charitable Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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I have been writing children's books for over 10 years now. I have worked as an editor in children's publishing houses for 15. For the last 18 months, I have been mentoring writers and illustrators of colour, and doing my best to try and explain how publishing works. How to navigate this... Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 10:43:21 UTC ]
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A survey of the Creative Access community, investigating the impact of coronavirus on under-represented communities within the creative industries, has revealed 80% are prioritising finding a new job or freelance work, with almost 40% saying they have run out of money already or are about to do so. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 17:26:02 UTC ]
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In a new kind of quarantine diary, the author of the Oprah's Book Club bestseller "An American Marriage" dons a mask and waits nearly four hours to vote. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-06-16 15:00:07 UTC ]
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Walker Books will publish Unleash Your Creative Monster: A Children’s Guide to Writing by Andy Jones and Olaf Falafel, the first title in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 19:22:38 UTC ]
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Hutchinson has acquired a book by John Cleese offering advice on the nature of the creative process. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 16:21:38 UTC ]
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PRH UK c.e.o. Tom Weldon and Hachette UK c.e.o. David Shelley are among more than 400 leading names from the creative industries warning half the UK's creative businesses could be lost due to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 00:49:47 UTC ]
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Aspiring writers and directors now have a rare chance to impress producers and publishers with time on their handsCameras have stopped rolling, book launches are postponed and actors are all “resting”. It looks as if nothing is moving in the world of entertainment and storytelling, yet from... Continue reading at The Guardian
[ The Guardian | 2020-04-18 13:05:09 UTC ]
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A large group of comic book creators will be using Twitter to auction books, art and more to benefit stores upended by the coronavirus pandemic. Continue reading at The New York Times
[ The New York Times | 2020-04-14 13:49:17 UTC ]
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A crowdfunder in aid of booksellers affected by the Covid-19 crisis has exceeded its fundraising target of £50,000. Penguin Random House pledged it would match donations, meaning over £100,000 will now be made available for hardship grants. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 21:08:28 UTC ]
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The University of East Anglia (UEA) has announced a major strand of its ambitious CW50 anniversary campaign, which celebrates 50 years of creative writing at UEA. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 15:44:04 UTC ]
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Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at Digiday
[ Digiday | 2020-03-31 04:01:00 UTC ]
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Literary agent Simon Trewin has partnered with Writing.ie – a resource site for unpublished authors – to launch a weekly one-hour show on Facebook Live. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 16:09:51 UTC ]
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Today we face, as a trade, as businesses and as humans, an unparalleled challenge in the wake of the spread of the coronavirus, Covid-19, across the country and worldwide. Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 12:12:30 UTC ]
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In response to the coronavirus outbreak and government advice to socially distance, authors, readers and booksellers are thinking of new, exciting and creative ways to launch their books and keep readers engaged after in-person-events get cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:27:40 UTC ]
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“We’re going to operate like a pizza takeout place,” one independent bookstore owner said. Continue reading at The New York Times
[ The New York Times | 2020-03-18 03:53:05 UTC ]
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