There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.” It doesn’t take a brain surgeon to figure out how we got here. Margins tighten, media fragments, agencies diversify their offerings in order to “stay relevant” and grab new revenue opportunities. Play it out and it’s easy to see the cost: an industry plagued by short-termism, seeking guarantees that aren’t there from data and analytics, and searching for answers in old debates like big agency-vs-small and AOR-vs-not. Perhaps most importantly: A creative discipline that has forgotten its only truly effective product offering. If it sounds like the sort of rhetoric that we typically dish out to clients, it is. So, what happened? If it’s any consolation, where we are today is largely of our own doing. Like most change, it didn’t occur in one sweeping, easy-to-detect moment, but in lots of small incremental steps, including: —Defining the quality and bigness of an idea by the variety of media placements in which it appeared. —Putting the priorities of the media platforms on which our our brands live before those of our own brands. —Taking way too long to realize that digital media... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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African-American- and Hispanic-owned small businesses get the most benefit out of Facebook, a new study concludes, even as the company’s recent changes to News Feed seem likely to make it harder for such operations to drum up customers. According to a study published today by the U.S. Chamber of... Continue reading at Fast Company
[ Fast Company | 2018-01-18 00:00:00 UTC ]
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New culture secretary Matt Hancock and his Labour counterpart Tom Watson presented different visions of the impact of Brexit on the creative industries at an event held at the Natural History Museum to celebrate the third anniversary of the Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Literary agency Aitken Alexander Associates is to create a new scholarship in Creative Writing for students at Birkbeck, University of London, in a bid to "find and nurture" literary talent from groups underrepresented in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Greater commitment is needed from the government to support the continued growth of the creative industries in the UK, the Creative Industries Federation (CIF) has said following the release of the industrial strategy white paper. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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The actor has alleged that the film producer raped her in 1997, and her book promises to ‘shine a light on a business built on systemic misogyny’Rose McGowan’s memoir Brave, a book that the New Yorker claimed on Monday was the subject of an investigation by a private security agency hired by the... Continue reading at The Guardian
[ The Guardian | 2017-11-07 00:00:00 UTC ]
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Rose McGowan, an actress who has been among those leading the charge against sexual harassment and assault in the film industry, will release a memoir in January. “Brave,” McGowan's first book, will be published Jan. 30 by Harper One, an imprint of Harper Collins, according to a news release from... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-06 00:00:00 UTC ]
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Grey, the incumbent creative agency, was participating, and so was Grey's parent company WPP.The win comes a few weeks after Laundry Service signed a deal with ESPN to collaborate on branded digital content and original programming for the sports giant's advertisers and a day after Ad Age... Continue reading at Advertising Age
[ Advertising Age | 2017-10-31 00:00:00 UTC ]
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Britain’s creative industries are facing a "potentially catastrophic" loss of talent and skills following Brexit, the Creative Industries Federation has warned, arguing that the end of freedom of movement poses a "huge risk" to the sector. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Pavilion Books has appointed Helen Lewis, formerly of Quadrille, to the new role of creative director. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Publisher to pay damages to Ian Hurst after admitting ‘vicarious liability’ as Labour calls for case to be taken into account in assessing Murdoch bid to buy SkyRupert Murdoch’s News Group Newspapers, the publisher of the Sun and the now-closed News of the World, has apologised in court and... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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Sir Peter Bazalgette’s independent review into the Creative Industries has been released, revealing that the sector could be worth £128.4 billion to the UK economy by 2025 if a “sector deal” can be done between the government and the industry. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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Organized by publishing running enthusiasts, the 5K run will start the week with a good look at the Main River before the rights trading takes over. The post At Frankfurt Book Fair: A First ‘Buchmesse Kickoff Run’ Benefits Room To Read appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-20 00:00:00 UTC ]
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The Creative Industries Federation has appointed Rosie Millard as deputy c.e.o. and promoted Caroline Julian to head of policy and public affairs. Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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For decades, the creators of movies, comic books and video games have dreamed up a future where giant robots engage in combat. Inspired by their childhood fandom and aided by extensive expertise in robotics, Matt Oehrlein and Gui Cavalcanti decided to make that fantasy a reality. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-09-09 00:00:00 UTC ]
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The Bookseller will be running a Creative Gift category spotlight in 20th October issue. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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A new £80m programme will see the UK's creative industries partnered with universities for a series of funded research and development projects aimed at boosting innovation. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Michèle Laouénan, the owner of The Book Shop in Liskeard, Cornwall, has put the shop up for sale as she prepares for retirement. Continue reading at The Bookseller
[ The Bookseller | 2017-07-24 00:00:00 UTC ]
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Lantana Publishing’s evolution has been remarkable—and rapid. Founder Alice Curry explains to Tom Tivnan why the list has refused to compromise on its inclusive ethos. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
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