There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.” It doesn’t take a brain surgeon to figure out how we got here. Margins tighten, media fragments, agencies diversify their offerings in order to “stay relevant” and grab new revenue opportunities. Play it out and it’s easy to see the cost: an industry plagued by short-termism, seeking guarantees that aren’t there from data and analytics, and searching for answers in old debates like big agency-vs-small and AOR-vs-not. Perhaps most importantly: A creative discipline that has forgotten its only truly effective product offering. If it sounds like the sort of rhetoric that we typically dish out to clients, it is. So, what happened? If it’s any consolation, where we are today is largely of our own doing. Like most change, it didn’t occur in one sweeping, easy-to-detect moment, but in lots of small incremental steps, including: —Defining the quality and bigness of an idea by the variety of media placements in which it appeared. —Putting the priorities of the media platforms on which our our brands live before those of our own brands. —Taking way too long to realize that digital media... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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The Creative Industries Federation has issued its Brexit "red lines” in the week the Article 50 negotiations formally begin. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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The Edinburgh International Book Festival today (13th June) launched its 2017 programme, boasting a line-up including Ian Rankin, Zadie Smith and Roxane Gay. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Former Penguin Random House editor Marina Kemp is launching a series of one-on-one creative writing courses modelled on the traditional writer-editor relationship. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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The Creative Industries Federation has cancelled its planned general election event in Hull with Jeremy Corbyn, because, it says, Labour refused to give up as much time as other parties to questions from the floor. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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Dominique De-Light blogs about why Creative Future is determined to help underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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There are pretty much only two movie seasons each year, Summer Escape and Oscar Bait. Although the first of the two categories is sometimes indistinguishable from March and April fare (hello, F8 of the Furious) there’s something indelibly summer-y about the cinema of May. This year is no... Continue reading at Fast Company
[ Fast Company | 2017-05-01 00:00:00 UTC ]
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The Creative Industries Federation has urged the government to ensure that the creative industries and arts are a "priority sector" in Brexit negotiations, in its election manifesto which is being distributed to all political parties and Federation members. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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The Creative Industries Federation has unveiled a "blueprint" for UK economic growth. Continue reading at The Bookseller
[ The Bookseller | 2017-04-15 00:00:00 UTC ]
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The Society of Authors in Scotland has been awarded a grant in the latest round of funding from Creative Scotland to host ScotsWrite, a three-day event for authors in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Tony Hall, director-general of the BBC, has announced a new collective creative partnership, Culture UK, as part of the urgent call for the arts and creative industries to pull together. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Teachers and librarians talk about how they are helping students navigate current events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Excited about a debut psychological thriller, Toronto-based Westwood Creative Artists is a London Book Fair's International Rights Center this week. The post Rights Watch: Canada’s Westwood Creative Artists at London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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First Republic of Consciousness award to honour small presses recognises the London independent for short story collection Counternarratives by John KeeneSet up to reward “brave, bold and brilliant” small presses for taking risks on “niche fiction”, the inaugural Republic of Consciousness prize... Continue reading at The Guardian
[ The Guardian | 2017-03-10 00:00:00 UTC ]
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Creative Access is to operate as a not-for-profit social enterprise from this month as a result of having its funding withdrawn from the government. Continue reading at The Bookseller
[ The Bookseller | 2017-03-08 00:00:00 UTC ]
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The ascent of Donald Trump has proved Neil Postman’s argument in Amusing Ourselves to Death was right. Here’s what we can do about itOver the last year, as the presidential campaign grew increasingly bizarre and Donald Trump took us places we had never been before, I saw a spike in media... Continue reading at The Guardian
[ The Guardian | 2017-02-02 00:00:00 UTC ]
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Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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London mayor Sadiq Khan has vowed he will stand with the creative industries "every step of the way" to ensure their interests are "defended" during the upcoming Brexit negotiations. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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Lenovo plans to have three flavors of the Yoga Book—its innovative typing, writing, and drawing mash-up of a computer—in 2017. The company’s Android and Chrome chief, Jeff Meredith, recently confirmed to Laptop Magazine that a Chrome OS version would arrive next year after the website Chrome... Continue reading at PC World
[ PC World | 2016-12-16 00:00:00 UTC ]
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Pan Macmillan has pledged £50,000 to Creative Access and undertaken to double its intake of fully funded Creative Access interns in a bid to help the agency continue its work to increase diversity in the creative industries. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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