There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.” It doesn’t take a brain surgeon to figure out how we got here. Margins tighten, media fragments, agencies diversify their offerings in order to “stay relevant” and grab new revenue opportunities. Play it out and it’s easy to see the cost: an industry plagued by short-termism, seeking guarantees that aren’t there from data and analytics, and searching for answers in old debates like big agency-vs-small and AOR-vs-not. Perhaps most importantly: A creative discipline that has forgotten its only truly effective product offering. If it sounds like the sort of rhetoric that we typically dish out to clients, it is. So, what happened? If it’s any consolation, where we are today is largely of our own doing. Like most change, it didn’t occur in one sweeping, easy-to-detect moment, but in lots of small incremental steps, including: —Defining the quality and bigness of an idea by the variety of media placements in which it appeared. —Putting the priorities of the media platforms on which our our brands live before those of our own brands. —Taking way too long to realize that digital media... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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A higher proportion of the UK population reads books on a weekly basis than in France or Germany... Continue reading at The Bookseller
[ The Bookseller | 2014-09-23 00:00:00 UTC ]
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Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
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There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company
[ Fast Company | 2014-09-20 00:00:00 UTC ]
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Courier Corp. has sold the assets of its Creative Homeowner publishing subsidiary to Fox Chapel Publishing for an undisclosed price. The deal involves over 100 titles in home design, home improvement, landscaping and gardening. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
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How taking monotasking to an extreme can help you tackle ambitious projects.Every March, Randi Zuckerberg goes on a spring break. Last year she went to New York; the year before she went to Tokyo. But unlike your standard vacation, Zuckerberg, founder and CEO of Zuckerberg Media (and sister of... Continue reading at Fast Company
[ Fast Company | 2014-07-25 00:00:00 UTC ]
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Wattpad has upgraded its copyright protection to Creative Commons 4.0, offering fans the ability to remix millions of stories into new content with permission. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Harvey Award nominated webcomic 'The Only Living Boy,' by David Gallaher and Steve Ellis, tells the story of a 12-year-old runaway in a strange fantasy world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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A publishing training programme led by Oxford Brookes University in partnership with publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Dan Brown, author of “The Da Vinci Code” and current bestseller “Inferno,” was interviewed June 7 by NPR's John Dankosky at a benefit for the Mark Twain House & Museum in Hartford, Conn. The conversation turned to religion and science, topics Brown has dealt with in his novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Barnard College named Carmen Ren as the first ever recipient of its Axinn Foundation/Anna Quindlen Award for Creative Writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Todd Selby's third and latest book shows us where top fashion designers--including Iris Van Herpen, Dries van Noten, and Nicola Formichetti--go to work."With fashion, people often associate it with marketing, and they forget the other side of it, which is the creators," says Todd Selby, a... Continue reading at Fast Company
[ Fast Company | 2014-03-20 00:00:00 UTC ]
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The advent of digital publishing technology and ebooks has created opportunities for home-based publishersThe world of publishing was once the preserve of very large organisations, huge publishing houses with massive production infrastructures and costs, that kept smaller niche publishers on the... Continue reading at The Guardian
[ The Guardian | 2014-03-18 00:00:00 UTC ]
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IPPR report calls for advertising, film and TV to support businesses outside London and to help develop non-white talentThe UK's creative industries need to embrace regional and ethnic diversity if they are to play an improved role in helping the economy, warns a report from a leading... Continue reading at The Guardian
[ The Guardian | 2014-02-24 00:00:00 UTC ]
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Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Ex-employee, who warned Lord Patten about digital initiative in 2012, compares benefits estimates to Enron-style accountingRead the full NAO report on the BBC's handling of the DMI projectRead the written evidence submitted to the PAC for the DMI inquiryThe whistleblower on the failings of the... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
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And it's a mess in there! Here's proof that you don't have to be a neat freak to be wildly successful.Swiss-born curator and art historian Hans Ulrich Obrist is arguably one of the most active minds in the art world today. Named art's second most powerful figure by Art Review in 2010, he's... Continue reading at Fast Company
[ Fast Company | 2014-01-13 00:00:00 UTC ]
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JP Martin's much-loved but unavailable stories have been recovered for the rest of us by one courageous readerLet joy be unconfined! Almost seven years ago, I bewailed the loss of Uncle, the wealthy, purple-clad elephant with the BA whose surreal adventures, superbly illustrated by Quentin... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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Random House Enterprises is to launch its first interactive online creative writing course. The... Continue reading at The Bookseller
[ The Bookseller | 2014-01-08 00:00:00 UTC ]
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Open sharing has been around forever, accelerating progress in diverse fields. Computing (e.g., Homebrew Computer Club), code (open source), and even academic publishing ("open access", which goes beyond peer review) are just a few that have multiplied their social impact thanks to this... Continue reading at Wired
[ Wired | 2013-12-30 00:00:00 UTC ]
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