Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem, which is also shared by their U.S. counterparts. The report, conducted... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-06 20:21:44 UTC ]
News tagged with: #digital media #raises concerns #brand-side marketers #published today #publishers receive

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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
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WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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[ AdWeek | 2015-08-17 00:00:00 UTC ]
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Amazon takes half of UK's online retail spend

More than half of Britain’s online retail spend goes to Amazon, working out at £70... Continue reading at The Bookseller

[ The Bookseller | 2014-04-22 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

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[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Direct Line Group is shifting digital ad spending to targeted TV ads

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[ Digiday | 2019-10-24 04:00:05 UTC ]
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[ Digiday | 2019-01-18 00:00:00 UTC ]
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Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

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[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

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[ AdWeek | 2015-09-08 00:00:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

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[ The Guardian | 2021-11-16 14:46:45 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

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Online sales push Bloomsbury to best first-half since 2008

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[ The Bookseller | 2020-10-26 15:50:49 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

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[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020

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[ Publishing Perspectives | 2020-10-12 02:42:40 UTC ]
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