A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem, which is also shared by their U.S. counterparts. The report, conducted... Continue reading at 'AdWeek'
[ AdWeek | 2020-05-06 20:21:44 UTC ]
As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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French author Claude Simon may have won the 1985 Nobel prize for literature, but according to a recent experiment he would not be published today. Continue reading at Stuff
[ Stuff | 2017-12-14 00:00:00 UTC ]
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I’ve raved before—to friends, to co-workers, and to Slate readers—about Ethan Rilly’s beautiful and subversive comic book Pope Hats. Issue No. 5, coming soon, is the longest and most fascinating installment yet. Returning to the friendship of neurotic law clerk Frances and actress-on-the-rise... Continue reading at Slate
[ Slate | 2017-05-04 00:00:00 UTC ]
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Today more than 400 ‘big books’ are published in the hope of capturing the Christmas market. Which of the following will sell the most by 25 December?How Super Thursday turned a publishing pile-up into a marketing triumph With more than 400 titles due to be published today, the betting is on for... Continue reading at The Guardian
[ The Guardian | 2015-10-08 00:00:00 UTC ]
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Twenty-four years after the death of classic children's author Dr. Seuss, his hidden manuscript was published today to the delight of fans of all ages. Continue reading at ABC News
[ ABC News | 2015-07-23 00:00:00 UTC ]
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The Guardian, 29 June 1970: A report says that despite the introduction of television, gross newspaper consumption has risen substantially Contrary to the popular belief of the public who read them, the publishers who print them, and the pundits who write for them, newspapers have lost little of... Continue reading at The Guardian
[ The Guardian | 2015-06-29 00:00:00 UTC ]
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These days, wearable tech is a beast that cannot be stopped, even if we wanted to (we don't). We recently got wind of an application Motorola submitted to the United States Patent and Trademark Office (initially filed in February of 2012 and published today) for an electronic device designed "to... Continue reading at Engadget
[ Engadget | 2013-08-30 00:00:00 UTC ]
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Facebook received about 38,000 data requests from government agents in 71 countries in the first half of 2013, according to the company's first Global Government Requests Report, which it published today. The report comprises both criminal and national security requests made in the first six... Continue reading at Fast Company
[ Fast Company | 2013-08-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 12:16 BBC Worldwide has written down £33.8m off the value of Lonely Planet, blaming the strong Australian dollar and challenges to the travel sector. The broadcaster bought 75% of the business in 2007 for £89m and paid a further £42m... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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