Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and erectile dysfunction medication over the internet, announced that it signed a multi-year deal with Major League Baseball to sponsor its television and digital media coverage around Father's Day. The post Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-26 04:00:25 UTC ]
News tagged with: #silver bullet #target audience #multi-year deal #digital media

Other Publishing stories related to: 'Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’'


Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday

[ Digiday | 2019-06-26 04:00:25 UTC ]
More news stories like this | News stories tagged with: #silver bullet #target audience #multi-year deal #digital media


Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek

[ AdWeek | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silver bullet #earlier today #premium publishers


Searching for Comment Moderation’s Silver Bullet Solution

To avoid trolls and curb distracting dialogues, some publishers have given up on commenting by removing the option all together or burying the section at the bottom of the page. Others, however, are confronting the challenge head on and finding ways to leverage their comments as valuable... Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finding ways


Religion Publishers See Growth in Spanish-language Books

Faith and spirituality houses see potential—and obstacles—in reaching Spanish-language markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #spanish-language books #spirituality houses


Amazon hardware VP Dave Limp set to retire after almost 14 years

Dave Limp, Amazon’s Senior Vice President of Devices and Services, has announced his pending retirement from the company. Limp has been with the company for nearly 14 years and, as his title suggests, oversaw Amazon’s transition into dedicated hardware devices like Kindle e-readers,... Continue reading at Engadget

[ Engadget | 2023-08-15 18:23:15 UTC ]
More news stories like this | News stories tagged with: #pending retirement #title suggests #kindle e-readers #$5 billion #buy things #revenue streams #jeff bezos #kindle


Paramount sales beat forecasts thanks to streaming TV growth

Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age

[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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The Growth of Printers Row

The publishing arm of Readerlink Distribution Services has been nimble enough to have posted solid sales over several years and in the process increase employees to 90, from 60 just before the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Fox Wraps Upfront With Growth in Sports, News and Tubi

Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek

[ AdWeek | 2023-07-27 15:00:00 UTC ]
More news stories like this | News stories tagged with: #college football #world cup #major publisher


APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
More news stories like this | News stories tagged with: #11th year #annual report #publishers association #audiobook


ABA Meetings Highlight Membership Growth, Strategic Plans

During its annual meeting and community forum, ABA leaders pointed to steady growth in membership over the last three years and outlined plans to deal with new issues, including book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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'The Division Heartland' cinematic trailer introduces Silver Creek and a new villain

Ubisoft and developer Red Storm Entertainment have given us a closer look at The Division Heartland by releasing a cinematic trailer for the upcoming game at the publisher's Division Day event. The trailer introduces Silver Creek, the rural town that will serve as the backdrop for the... Continue reading at Engadget

[ Engadget | 2023-04-21 05:39:11 UTC ]
More news stories like this | News stories tagged with: #cinematic trailer #free-to-play title #rural america #official website


Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #arm hammer #digital media


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


Indie Bookstores Adopt New Strategies for Growth

As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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Amazon Sees Slow Growth in Fourth Quarter

Since the summer, many publishers have reported lower orders from Amazon compared to a year ago, and the release of the e-commerce giant’s third-quarter results gave no indication that things will markedly improve in the final period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Newsweek Hires Kevin Gentzel as Global Chief Commercial and Growth Officer

The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue... Continue reading at AdWeek

[ AdWeek | 2022-10-13 11:12:10 UTC ]
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NYCC 2022: Comics Navigate Massive Growth, Supply Chain Disruptions

Massive increases in graphic novel sales despite supply chain disruptions, the growing popularity of mobile webcomics, and recent changes in comic shop distribution, were among the trends discussed at ICv2’s Insider Talks, which returned to the Javits Center to open this year's New York Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing popularity #mobile webcomics #insider talks #javits center #graphic novel