Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and erectile dysfunction medication over the internet, announced that it signed a multi-year deal with Major League Baseball to sponsor its television and digital media coverage around Father's Day. The post Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-26 04:00:25 UTC ]
News tagged with: #digital media #multi-year deal #focused brand #target audience #marketing mix #silver bullet #post ro

Other Publishing stories related to: 'Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’'


Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek

[ AdWeek | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #earlier today #silver bullet


Searching for Comment Moderation’s Silver Bullet Solution

To avoid trolls and curb distracting dialogues, some publishers have given up on commenting by removing the option all together or burying the section at the bottom of the page. Others, however, are confronting the challenge head on and finding ways to leverage their comments as valuable... Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-01 00:00:00 UTC ]
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Spain Reports Book Market Growth in 2021: Up 5.6 Percent

The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
More news stories like this | News stories tagged with: #book market #book sales


China’s Market Growth Rate This Year: Down 13.8 Percent

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
More news stories like this | News stories tagged with: #book market #post china


Audiobook Growth Continues

The Audio Publishers Association’s annual sales survey found that the 28 member companies reporting to the APA had revenue gains of 25% in 2021, bringing the estimated industry total to $1.6 billion in sales last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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New Categories Fuel Growth at Andrews McMeel

The publisher saw strong sales across the board over the past two years, with net revenues up more than 25% from 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Berrett-Koehler Publishers Saw Growth in 2021

Now in its 30th year, the Oakland publisher finds that adhering to high corporate, social, and environmental standards helps spur growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Triangle Square Expands After a Decade of Growth

If publishing imprints were people, 10-year-old Triangle Square Books for Young Readers would be Seven Stories’ Mini-Me. It's worked out well for the imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #publishing imprints


Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #digital media #small businesses #learning curve #business model


Grief and Celebration: On the Traumatic Histories and Beauty of Growth in Soil

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-24 09:58:59 UTC ]
More news stories like this | News stories tagged with: #print edition #narrated essays #sacred connection #online publication #emergence magazine #emerging stories


Recurrent Ventures’ Refurbished Outdoor Titles See 70% Audience Growth

Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek

[ AdWeek | 2022-01-20 11:26:48 UTC ]
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Loyola Relocates, Gears Up for Digital Growth

Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Is There a Silver Lining to Loss? This Memoir Shows Its Shimmer.

In “Lost & Found,” Kathryn Schulz explores the confluence of death, love and hope. Continue reading at The New York Times

[ The New York Times | 2022-01-11 10:00:05 UTC ]
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Beagley joins Vertebrate as indie celebrates 'stellar' growth

Jane Beagley has been appointed production manager at independent publisher Vertebrate Publishing in a new role.   Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 07:32:04 UTC ]
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Welbeck on course for 'fantastic growth' says Leaver

The Welbeck Publishing Group is "on course to significantly surpass" its 2021 revenue in 2022 following a dip in turnover partly owing to the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 04:17:29 UTC ]
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Amazon loses physical retail VP after 14 years with the company

Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
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Search Press owners look to future growth with spate of plans

Despite having to adapt its plans to celebrate its half-century, art and craft specialist Search Press posted record results in the lockdowns, and is anticipating further growth once craft fairs and high streets gather momentum. Continue reading at The Bookseller

[ The Bookseller | 2021-10-30 06:01:57 UTC ]
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Amazon Growth Slows, Costs Jump

Amazon has seen huge gains in sales and profits since the pandemic began, but growth in the third quarter was a modest 15%. The company is spending billions to cope with supply chain issues and labor shortages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #spending billions #pandemic began #huge gains


Small minds: why a growth mindset is anathema to solving the climate crisis

The time for a business-as-usual approach to the climate has long since passed, argues author, academic and activist Timothy Morton, and urgent steps need to be take to maintain a planet we can not only survive on, but thrive on.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 20:35:24 UTC ]
More news stories like this | News stories tagged with: #climate crisis