As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and erectile dysfunction medication over the internet, announced that it signed a multi-year deal with Major League Baseball to sponsor its television and digital media coverage around Father's Day. The post Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-06-26 04:00:25 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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[caption id="attachment_159731" align="alignright" width="150"] Liz Morley-Ehrlich[/caption] Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-06 20:21:48 UTC ]
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We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet, most of the time, they are not deployed to their full... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-04 19:12:17 UTC ]
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Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:37:00 UTC ]
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"Insecure" creator Issa Rae is producing a film adaptation of "Silver Sparrow," the 2011 novel by acclaimed author Tayari Jones. Jones, whose latest novel, "An American Marriage," was shortlisted for a Los Angeles Times Book Prize, confirmed the news to Oprah Magazine. "Issa Rae is an artist... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-16 18:20:00 UTC ]
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Sales through the TCM’s Wales and the West region outperformed the wider UK market in 2018, with two military-related titles the biggest beneficiaries in terms of sales upticks. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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Scandinavian media company Egmont, which owns children’s book specialist Egmont Publishing, has reported “record” revenue and profit growth for 2018. Continue reading at The Bookseller
[ The Bookseller | 2019-03-16 00:00:00 UTC ]
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Hachette UK has reported "strong" sales growth in 2018, although parent company Lagardère saw profits fall 9.6%. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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For a second year in a row, the rapid growth of digital audio will be a hot topic at the London Book Fair, and that growth shows no signs of slowing down in 2019. PW recently caught up with Amanda D’Acierno, President & Publisher, Penguin Random House Audio Group to talk about audio’s rise,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Car manual publisher Haynes saw group profit before tax boom by almost a quarter (23%) for the six months ending 30th November 2018. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Hachette Children’s Team has hired Tig Wallace, formerly commissioning editor at Penguin Random House Children’s, as senior commissioning editor in the fiction team. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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Pearson has reported making "good financial and strategic progress in 2018", despite a small revenue fall during the year, saying in its January trading update that it expects to have halved net debt in 2018 and will deliver underlying profit growth of 8% at £540-£545m. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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The UK print market has grown in value for a fourth year running, with 2018 showing a marginal volume increase too. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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The past year saw only one megadeal in the publishing world—but plenty of strategic buys. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Dublin-based independent Tramp Press is creating a UK outpost with the appointment of Laura Waddell to the newly created role of UK publishing director. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller
[ The Bookseller | 2018-11-17 00:00:00 UTC ]
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