As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and erectile dysfunction medication over the internet, announced that it signed a multi-year deal with Major League Baseball to sponsor its television and digital media coverage around Father's Day. The post Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-06-26 04:00:25 UTC ]
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Pearson has reported it is "on track" to return to underlying profit growth in 2018 after its revenue rose 1% in the first quarter. Continue reading at The Bookseller
[ The Bookseller | 2018-05-05 00:00:00 UTC ]
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A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-20 00:00:00 UTC ]
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Buzzfeed has published an internal Facebook memo entitled "The Ugly" from 2016 that shows just how much emphasis the social network places on growth above safety, privacy and everything else. Written by Facebook VP Andrew "Boz" Bosworth, one of Mark... Continue reading at Engadget
[ Engadget | 2018-03-30 00:00:00 UTC ]
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Of the five large publishers that release results, the three biggest had nearly flat sales in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Meredith staffs up a former Time Inc. title, Teen Vogue gets a deputy editor, and more people on the move this week... The post Hearst Magazines Taps New Global VP | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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With figures from OpenBook's 'Reading X' conference earlier this month, we learn that online book sales in China grew 28.82 percent in 2017, year over year, and brick-and-mortar bookstores were seen to erase the previous year's modest losses. The post China’s Bestsellers for 2017: OpenBook Cites... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Author-illustrator duo David Walliams and Tony Ross claim nine of the top 50 titles of 2017 in a year of growth propelled mostly by strength in depth. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Quartz promotes Kira Bindrim, two New York regional titles tap new publishers, and the rest of this week's people on the move... The post Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-22 00:00:00 UTC ]
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Foreign rights experts gathered during this week's GKC conference for a discussion of some of the areas of recent growth within the children's market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey. The post Magazine Companies Bullish on Growth for 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-13 00:00:00 UTC ]
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Given a green light by competition authorities, Poland's bookseller Empik adds Platon to its assets, a major national and international distribution outfit. The post Polish Bookseller Empik Approved to Accelerate Its Growth By Acquiring Distributor Platon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-01 00:00:00 UTC ]
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London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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Covering 92,700 square meters, China's premiere trade sees rights' importance rising, new foreign engagement, and publishing 'going digital in a big way.' The post On the Eve of Beijing International Book Fair: ‘Exponential Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-21 00:00:00 UTC ]
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How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency. The post The Big Idea Behind Harvard Business Review’s Record Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-16 00:00:00 UTC ]
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The promotional site that lets consumers pay what they wish for bundles of ebook content reports a nearly $5 million increase in sales since last year—and a boost in charity donations to boot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
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The children’s book market is continuing to outperform other sectors, with sales of children’s titles up 4.3% so far this year, against the wider print market that is slowing down. Continue reading at The Bookseller
[ The Bookseller | 2017-06-26 00:00:00 UTC ]
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