Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and erectile dysfunction medication over the internet, announced that it signed a multi-year deal with Major League Baseball to sponsor its television and digital media coverage around Father's Day. The post Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-26 04:00:25 UTC ]
News tagged with: #silver bullet #target audience #multi-year deal #digital media

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IPG Sees Strong Growth for Spanish-Language Titles

The Chicago-based Independent Publishing Group has made a name for itself as a distributor of Spanish-language books for the U.S. and Canadian markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language titles #spanish-language books #canadian markets


Netflix plans $2bn debt raise to fund content growth

Netflix is planning on raising $2bn (£1.5bn) through a bond offering to fund content growth. Continue reading at The Bookseller

[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Frankfurt Book Fair 2018: Incremental Growth Across Europe

At the Markets, the opening conference of the Frankfurt Book Fair, speakers from HarperCollins U.K. and Nielsen Book Research International confirmed small gains across European publishing so far this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-09 00:00:00 UTC ]
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Blackwell’s 17% growth vindicates multichannel strategy, says Prescott

Blackwell’s has reported growth of 17% in its past fiscal year, following an increase of 12% a year earlier. Continue reading at The Bookseller

[ The Bookseller | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year earlier


Second Josie Silver novel acquired by Viking

Viking has acquired a second novel by Josie Silver, whose debut One Day in December is currently a number one Kindle bestseller. Continue reading at The Bookseller

[ The Bookseller | 2018-09-29 00:00:00 UTC ]
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Strong growth for small indie John Catt

Suffolk-based independent John Catt has announced a rise in turnover to £605,000 in the year ending August 31st 2018, a lift of over 150% on the prior year. Continue reading at The Bookseller

[ The Bookseller | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #prior year


Prompted by a Memoir: Author Christina Rickardsson’s Coelho Growth Foundation

Influenced by her childhood in the caves of Brazil, author Christina Rickardsson oversees the work of the Coelho Growth Foundation for children at risk. The post Prompted by a Memoir: Author Christina Rickardsson’s Coelho Growth Foundation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-10 00:00:00 UTC ]
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Non-fiction drives Children's growth in 2018

While the Children's market as a whole has plateaued in value since leaping 7% in 2016, with the full-year for 2017 posting a razor-thin 0.07% in growth, the Children's Non-Fiction category is booming in 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Broader List Spurs Growth at Belt Publishing

Five years after its launch as a regional press specializing in nonfiction books about the industrial Midwest, Belt Publishing is growing rapidly and diversifying its list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #belt publishing #nonfiction books #industrial midwest #growing rapidly


Fatherly Taps Condé Nast Exec as VP of Marketing | People on the Move

[caption id="attachment_134125" align="alignright" width="150"] Kelley Gudahl[/caption] Kelley Gudahl was tapped as Fatherly’s first VP of marketing this week. In her new position, Gudahl will be tasked with leading the pre-sale RFP process, generating multi-purpose franchise ideas with the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staff memo #working alongside #current president


Facebook veteran Dan Rose to depart as VP of partnerships

Facebook is losing its top executive in charge of its platform, partnerships with publishers, and dealmaking, as he steps down after twelve years with the social network. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top executive #twelve years


Non-fiction and middle grade the growth areas for children’s publishing

Children’s independents say they are seeing growth in the market, particularly in non-fiction and middle grade. Continue reading at The Bookseller

[ The Bookseller | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth areas #middle grade


China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #books show #bestseller lists #sales charts


Why Attributing Black Achievement to a “Wakanda Effect” Isn’t Helpful

If you take a quick glance across the magazine rack this month, expect to be greeted by an unprecedented wave of black cover stars. From Glamour to Vogue to Marie Claire, black women are currently providing a welcome respite from the lily-white stars that usually front a depressing 67 percent of... Continue reading at Slate

[ Slate | 2018-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion magazines #fashion industry #lupita nyong #hollywood reporter


Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites Digital Growth

Western Michigan University's Medieval Institute Publications announces a marketing partnership with De Gruyter, as Cambridge University Press sees digital reaching 'close to 40 percent of total sales.' The post Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #de gruyter #total sales


Focus on international growth is 'next phase' for PRH, says Dohle

Penguin Random House will put a focus on international growth, especially in emerging markets, in its next phase of strategy implementation, global c.e.o. Markus Dohle has said. Continue reading at The Bookseller

[ The Bookseller | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markus dohle #international growth #emerging markets


Bullet Journal creator signs book deal

4th Estate is to publish the Bullet Journal creator’s first book featuring a manifesto for "intentional living". In The Bullet Journal Method, Ryder Carroll, who designed the popular organisational system, will explore how to use his method to track the past, order the present and design the... Continue reading at The Bookseller

[ The Bookseller | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4th estate #book featuring #furniss lawton


BookExpo’s Roundtable With CEOs Cites Stability, Growth, Promise for Books Ahead

The market is 'robust and solid,' the BookExpo audience hears from three of the biggest books CEOs in the world. It's just the consumers who keep changing. The post BookExpo’s Roundtable With CEOs Cites Stability, Growth, Promise for Books Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bookexpo #books ahead


Trump exposé helps Hachette UK to first quarter growth

Hachette UK’s sales are up 1.4% in the first quarter of 2018, spurred on by Michael Wolff's January bestseller Fire and Fury (Little, Brown Book Group). Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter growth #hachette uk #michael wolff


US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth

The Association of American Pubslishers StatShot program cites 29.7-percent growth over 2016 in downloaded audiobook revenue, despite overall flat performance in publisher revenue in 2017. The post US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-09 00:00:00 UTC ]
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