Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-21 00:01:39 UTC ]
News tagged with: #biggest advertisers #traditional tv #digital media

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Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
More news stories like this | News stories tagged with: #biggest advertisers #traditional tv #digital media

Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #recession looms #ad spending #internet companies #digital media

Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-05-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #clean rooms #hearst

UK film and TV industry bounces back from Covid with record £5.6bn spend

Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian

[ The Guardian | 2022-02-04 13:52:58 UTC ]
More news stories like this | News stories tagged with: #tv industry #coronavirus shut #libraries

Hachette UK revenues fall 3% in third quarter but Shelley hails 'extremely strong' sales

Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 21:59:40 UTC ]
More news stories like this | News stories tagged with: #extremely strong #hachette uk #david shelley #hachette

Library spending fell by £20m in 2019/20 amid warnings of further cuts

New figures show total spending on Great Britain's libraries fell by £20m in the last financial year, as Libraries Connected warned more budget reductions are on the way. Continue reading at The Bookseller

[ The Bookseller | 2020-12-04 10:12:19 UTC ]
More news stories like this | News stories tagged with: #great britain #financial year #libraries

AT&T cuts more than 8,700 workers in third quarter amid Covid-19

The cuts are the biggest since the surge in employees at the time of the Time Warner acquisition in 2018. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-26 17:04:42 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media

Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #evening standard #latest updatessee #dramatic reduction

Publishers Association hails ‘biggest year ever for UK publishing’ in latest report

The PA’s annual yearbook has found across-the-board growth for the book trade, with total invoiced sales up 3.5% on its last report—but Brexit and Covid-19 could endanger the recent gains Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 18:16:32 UTC ]
More news stories like this | News stories tagged with: #latest report #uk publishing #book trade

News Corp Australia to Cut ‘Up to a Third of Workforce’ in Move Towards Digital-Only Publishing

News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-27 14:51:01 UTC ]
More news stories like this | News stories tagged with: #cut hundreds #news corp

UK Booksellers Association Cites Third Year of Gains in Stores

The trade association for the UK's booksellers says that following 20 years of decline, its membership counts 890 independent member-shops on its roster. The post UK Booksellers Association Cites Third Year of Gains in Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 16:36:46 UTC ]
More news stories like this | News stories tagged with: #stores appeared #trade association #booksellers association

'Solid' third quarter for Hachette UK as Lagardère reveals 4.1% revenue boost

Hachette UK has reported a "solid" third quarter, slightly down on last year due to slow sales in Education, as parent company Lagardère revealed a 4.1% revenue increase like-for-like. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 01:53:48 UTC ]
More news stories like this | News stories tagged with: #hachette uk #year due #lagardère #hachette

UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks

Even as the UK's Publishers Association opens its 'Love Audio' campaign, London hasn't taken the cue from Brussels and dropped its VAT rate on audiobooks. The post UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-10 11:56:26 UTC ]
More news stories like this | News stories tagged with: #audiobooks appeared #vat rate

Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers

Lighter release schedule hampers Hachette UK in third quarter

Hachette UK’s revenues are down 6.7% in the third quarter of 2018, due to a lighter release schedule and decline in sales in its education segment, its parent company Lagardere has reported. Continue reading at The Bookseller

[ The Bookseller | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #education segment

Quarto confirms four UK job cuts

Four jobs have gone in the UK as part of the recent round of job cuts revealed with the company's half-year results yesterday, a Quarto spokesperson has confirmed. Continue reading at The Bookseller

[ The Bookseller | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent round

Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook told #elizabeth denham #personal data #political purposes

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #paid media #news publishers