DoubleVerify Is Now Integrated With Pinterest

Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate the quality of their campaigns on Pinterest via DoubleVerify's viewability and fraud verification technology and data.... Continue reading at 'AdWeek'

[ AdWeek | 2020-04-06 12:00:21 UTC ]
News tagged with: #digital media

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DoubleVerify Is Now Integrated With Pinterest

Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate... Continue reading at AdWeek

[ AdWeek | 2020-04-06 12:00:21 UTC ]
More news stories like this | News stories tagged with: #digital media


Open Road Integrated Media Has ‘Transformational’ Year

More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #record revenue


Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


On AI, Textual Integrity, and Bookselling (shelftalker)

On the defense of textual and editorial standards as a better path for the bookselling industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling shelftalker #editorial standards #bookselling industry


Scholastic to Integrate School Book Fairs, Clubs Businesses

The new integrated school reading events business will be launched by June under the direction of Sasha Quinton, who has been president of Scholastic Book Fairs. Judy Newman, president of Scholastic Book Clubs, has been named Scholastic’s first chief impact officer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sasha quinton #scholastic


Survey: Australian Researchers Back Mandatory Integrity Training

The Australian Academy of Science and Springer Nature team up on a first survey, one that may go to markets beyond Australia. The post Survey: Australian Researchers Back Mandatory Integrity Training appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-09 21:37:30 UTC ]
More news stories like this | News stories tagged with: #post survey #springer nature


In ‘Deaf Utopia,’ Nyle DiMarco Dreams of Integrating the Deaf and Hearing Worlds

“Being Deaf assigned me a battle,” said the model, producer and now writer. His memoir braids his life, his family’s legacy and the history of Deaf rights. Continue reading at The New York Times

[ The New York Times | 2022-04-19 17:05:48 UTC ]
More news stories like this | News stories tagged with: #memoir


HBG Integrates Sales, Subsidiary Rights

As part of its ongoing efforts to integrate Workman Publishing into its operations, Hachette Book Group has announced its plans to meld the HBG and Workman sales and subrights teams. The new reporting lines will begin effective March 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #subsidiary rights #ongoing efforts


Pinterest Names New Global Head of Inclusion and Diversity

Nichole Barnes Marshall joined Pinterest as global head of inclusion and diversity, succeeding Tyi McCray, who left the company last June after less than one year in the role. Marshall had been chief diversity, equity and inclusion officer at Bath & Body Works, integrating DEI programs and... Continue reading at AdWeek

[ AdWeek | 2022-01-07 22:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #retail chain


Open Road Integrated Media Shows No Signs of Slowing Down

Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ignition program #partner publishers


Movers and Shakers: Pinterest, BBH, McCann, Condé Nast, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2021-10-08 08:50:51 UTC ]
More news stories like this | News stories tagged with: #weekly round- #hearst


How HarperCollins Will Integrate HMH Trade

As part of the integration of the former HMH trade divisions, the new organization will place the bulk of the adult properties in the William Morrow group under Liate Stehlik, while the two children’s imprints, as well as HarperCollins Productions, will become part of HarperCollins Children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #liate stehlik #harpercollins


DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:05:16 UTC ]
More news stories like this | News stories tagged with: #presidential election #digital media


Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


Tennis star, fashion designer, integration advocate . . . spy?

Robert Weintraub explores the mystery of the glamorous, groundbreaking Alice Marble. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #tennis star


Integrity is everything

Over the past few months, we’ve been more swamped by misinformation than ever before. As if current events weren’t confusing and anxiety-causing enough, we’re also awash in unfounded rumours, inaccurate hot takes, conspiracy theories, and dangerously unscientific medical ‘advice’.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 01:33:12 UTC ]
More news stories like this | News stories tagged with: #conspiracy theories


Lightning Source to Introduce 'Content Integrity' Guidelines

Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lightning source #copyright infringement


5 Steps for Publishers to Integrate Voice into the UX

Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
More news stories like this | News stories tagged with: #original language #virtual assistant #paying attention #audio formats #ai revolution #kindle