Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate the quality of their campaigns on Pinterest via DoubleVerify's viewability and fraud verification technology and data.... Continue reading at 'AdWeek'
[ AdWeek | 2020-04-06 12:00:21 UTC ]
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Samantha Power’s new memoir, “The Education of an Idealist,” describes a bracing moral test. Continue reading at The Washington Post
[ The Washington Post | 2019-09-05 22:27:05 UTC ]
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Last week ghostwriter Andrew Crofts’ comment piece ‘Why we publish books we hate’ caused quite the stir. Here Helen Saunders gives her response. Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 01:30:56 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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New research has highlighted the “integral role” UK academic publishing plays in facilitating innovation. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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The U.S. publishing house is scrambling to erase $120 million in losses last year; its international arm could offer lessons in cost-savings. The post In a shift, Conde Nast integrates more of US and international arm appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-07 00:00:00 UTC ]
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Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
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Following the January purchase of Rodale Books, Crown has hired five former Rodale employees and named Diana Baroni v-p, associate publisher and editorial director of Harmony and Rodale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-15 00:00:00 UTC ]
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Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, nearly doubling year over year, according to Shareaholic. The post After Facebook news-feed changes, publishers look hopefully to Pinterest appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-12 00:00:00 UTC ]
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Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at The Guardian
[ The Guardian | 2017-05-25 00:00:00 UTC ]
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
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Pinterest plans to launch its Explore section with a fitting publisher, Scripps Networks Interactive -- the owner of Food Network, HGTV and Travel Channel, according to people familiar with the media partnership.Pinterest also could bring Tastemade into the fold, one of the people said.Explore... Continue reading at Advertising Age
[ Advertising Age | 2016-10-21 00:00:00 UTC ]
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As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
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Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age
[ Advertising Age | 2016-10-19 00:00:00 UTC ]
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Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Your next cruise down the highway may be more enjoyable if you have Amazon’s Audible app and Android Auto.The audiobook app now works with Google’s car interface so you can more easily fire up a book and use the Android Auto interface to control playback. The update allows you to fine tune... Continue reading at PC World
[ PC World | 2016-02-10 00:00:00 UTC ]
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Quercus Children’s will formerly integrate into the Hachette Children’s Group 1st January 2016, as Niamh Mulvey leaves the children’s team to join Quercus' adult department. The children’s division, which already operates from the Hachette building in London, is led by its publishing director... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity Conference. “There are a lot of common misconceptions about what Pinterest is. We’re not a social... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday
[ Digiday | 2015-06-02 00:00:00 UTC ]
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