Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate the quality of their campaigns on Pinterest via DoubleVerify's viewability and fraud verification technology and data.... Continue reading at 'AdWeek'
[ AdWeek | 2020-04-06 12:00:21 UTC ]
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Meerkat is reducing its dependency on Twitter by integrating address books and letting users post live video streams to Facebook.Installing the updated app now brings up an option to enter your phone number and give Meerkat access to your address book, so it can find other people who are using... Continue reading at PC World
[ PC World | 2015-05-04 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Two publishers make the case for separating or combining their print/Web editorial staffs. The post The case for, and against, integrated print-digital newsrooms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-21 00:00:00 UTC ]
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Deborah Emin, publisher of Sullivan Street Press, offers a theoretical plan for saving bookstores and making libraries more robust. The post Integrating Libraries and Bookstores: In Theory appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-02 00:00:00 UTC ]
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In a move that should please publishers, the September release of iOS 8, Apple’s updated operating system for phones and tablets, included the integration of the iBooks app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Pinterest's first explosive growth was fueled by women, as suggested by early reports from women's magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.But don't discount the growing group of men on the social pinboard, said Don Faul, head of operations... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Microsoft has unveiled its revamped MSN portal that combines easy access to personal productivity tools and content from a large number of providers.As the company tries to revive MSN, the focus this time is also on top content from the Web instead of offering original content. For the relaunch,... Continue reading at PC World
[ PC World | 2014-09-08 00:00:00 UTC ]
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Following consultation, there has been a second wave of redundancies at U.K.-based house, Quercus. The cuts have resulted in a staff of roughly 40 people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
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PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Ecommerce has become an oasis for many publishers looking to diversify revenue streams in a downward ad market. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-17 00:00:00 UTC ]
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Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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Today marks the debut of two features we've been waiting for since Amazon first announced its new Kindle Fire line lo so many weeks ago. Goodreads and Second Screen integration will be rolling out to Fire HD and HDX owners over-the-air in the next couple of weeks - or you can just go to Amazon's... Continue reading at Engadget
[ Engadget | 2013-11-18 00:00:00 UTC ]
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Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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The educational publisher has operated from its Cheltenham, southwest England headquarters as a standalone subsidiary of Oxford University Press since it was acquired in January for an undisclosed sum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-25 00:00:00 UTC ]
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All 190 staff at Nelson Thornes are set to go into consultation over their jobs as the... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Looks like Amazon is making good use of its Goodreads acquisition. When it debuted the latest Kindle e–reader Tuesday, among the features and specs touted––faster processor, higher–contrast screen, next–gen light––was Goodreads integration, giving readers a built–in community of 20 million to... Continue reading at Fast Company
[ Fast Company | 2013-09-04 00:00:00 UTC ]
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From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
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