There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.” It doesn’t take a brain surgeon to figure out how we got here. Margins tighten, media fragments, agencies diversify their offerings in order to “stay relevant” and grab new revenue opportunities. Play it out and it’s easy to see the cost: an industry plagued by short-termism, seeking guarantees that aren’t there from data and analytics, and searching for answers in old debates like big agency-vs-small and AOR-vs-not. Perhaps most importantly: A creative discipline that has forgotten its only truly effective product offering. If it sounds like the sort of rhetoric that we typically dish out to clients, it is. So, what happened? If it’s any consolation, where we are today is largely of our own doing. Like most change, it didn’t occur in one sweeping, easy-to-detect moment, but in lots of small incremental steps, including: —Defining the quality and bigness of an idea by the variety of media placements in which it appeared. —Putting the priorities of the media platforms on which our our brands live before those of our own brands. —Taking way too long to realize that digital media... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Sarah Dickman of Odyl attended inaugural International Publishing Management Course hosted by the Frankfurt Academy and reflects on the importance of continuing education. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Judging by the number of TED talks or books bouncing up and down the bestseller lists offering to help us bottle that elusive djinn, we should be living in the Age Of Creativity. If that's true, though, why are so many books and talks about creativity filled with so many clichés? How can books... Continue reading at Fast Company
[ Fast Company | 2013-10-16 00:00:00 UTC ]
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Alan Watt, who edited the anthology 'My First Novel,' invited 25 writers to contribute recollections about how they got their start. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-27 00:00:00 UTC ]
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In her memoir, 'Men We Reaped,' Jesmyn Ward writes about her upbringing in a poor Mississippi family and the violent, early deaths of five young men who were close to her.Jesmyn Ward's heart-wrenching new memoir, "Men We Reaped," is a brilliant book about beauty and death. The beauty is in the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-07 00:00:00 UTC ]
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The direct results of the ebook price fixing scandal between Apple and the five major U.S. book publishers are one-step closer to turning into real money for millions of Amazon customers. The online retailer recently began sending out e-mail notifications to Kindle ebook buyers telling... Continue reading at PC World
[ PC World | 2013-09-02 00:00:00 UTC ]
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Hollywood’s complicated relationship with ingenuity is the subject of our new ebook anthology. Fast Company has long been fascinated by Hollywood’s relationship with ingenuity; the industry relies on original thinking to create entertainment that captivates and shapes society yet it also... Continue reading at Fast Company
[ Fast Company | 2013-08-13 00:00:00 UTC ]
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The free online library created for the Read for My School made children "excited" to... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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Shadow culture secretary Harriet Harman has called a debate on the future of the arts and... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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#creative industries
Canongate has acquired world rights in Creative Freedom, a book by artist, writer and documentary... Continue reading at The Bookseller
[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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The upcoming version of WoodWing´s productivity plug-in Smart Styles will offer a variety of new features, further improving the productivity in print and digital publishing. The upgrade also provides compatibility withInDesign CC ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-14 00:00:00 UTC ]
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#digital publishing
Staff at independent publishers have seen increases in pay and benefits over the last three years... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Aptly titled new Tumblr "Lousy Book Covers" collects the delightfully dubious achievements in jacket design. The book Spending Christmas With a Yeti is already at a marketplace disadvantage, what with that title, but then there’s the book cover. Oh boy, where to start. The real-life... Continue reading at Fast Company
[ Fast Company | 2013-01-10 00:00:00 UTC ]
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Pan Macmillan is the latest publisher to start offering creative writing tutoring. It will begin... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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The Publishers Association has responded to the House of Commons Culture Media and Sport Select... Continue reading at The Bookseller
[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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Sir Sandy Crombie, chairman of the board of Creative Scotland, has acknowledged that his... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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#creative scotland
Ian Rankin, A L Kennedy, Andrew O'Hagan, Alasdair Gray, Liz Lochhead, Don Paterson and Robin... Continue reading at The Bookseller
[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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If you've been looking for a way to make publishing for the iPad much easier and erase the coding headaches, Adobe is looking to oblige. The software company has announced that its Digital Publishing Suite (DPS) Single Edition is now part of the Creative Cloud software collection. Not familiar... Continue reading at Engadget
[ Engadget | 2012-09-19 00:00:00 UTC ]
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SAN JOSE, Calif. — Sept. 19, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest addition to Adobe® Creative Cloud™ — Adobe Digital Publishing Suite (DPS), Single Edition. DPS, Si ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
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Publishers should let the reader into the creative process and look to incubate start-ups in... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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