Only the brave will reap the benefits of creativity

There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.” It doesn’t take a brain surgeon to figure out how we got here. Margins tighten, media fragments, agencies diversify their offerings in order to “stay relevant” and grab new revenue opportunities. Play it out and it’s easy to see the cost: an industry plagued by short-termism, seeking guarantees that aren’t there from data and analytics, and searching for answers in old debates like big agency-vs-small and AOR-vs-not. Perhaps most importantly: A creative discipline that has forgotten its only truly effective product offering. If it sounds like the sort of rhetoric that we typically dish out to clients, it is. So, what happened? If it’s any consolation, where we are today is largely of our own doing.  Like most change, it didn’t occur in one sweeping, easy-to-detect moment, but in lots of small incremental steps, including: —Defining the quality and bigness of an idea by the variety of media placements in which it appeared. —Putting the priorities of the media platforms on which our our brands live before those of our own brands. —Taking way too long to realize that digital media... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-26 07:00:00 UTC ]
News tagged with: #comfort zones #origin story #advertising campaign #ad campaign #real difference #digital media

Other Publishing stories related to: ' Only the brave will reap the benefits of creativity '


WNDB Launches Black Creatives Fund

Operating under the Black Creatives Fund banner, We Need Diverse Books is partnering with Penguin Random House on a series of programs designed to get more books by Black writers published. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse books #programs designed #penguin random house


Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month

Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek

[ AdWeek | 2021-02-03 22:50:53 UTC ]
More news stories like this | News stories tagged with: #black excellence #black artists #stay tuned #publishing partners


‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers


Headline celebrates five Neil Gaiman novels with creative relaunch

Headline is launching new editions of its five Neil Gaiman novels, Neverwhere, Stardust, American Gods, Anansi Boys and The Ocean at the End of the Lane, this spring. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 06:20:37 UTC ]
More news stories like this | News stories tagged with: #american gods


YUPL launches Creative Access internship

Yale University Press London (YUPL) is launching an internship, to run for six months from early spring. Continue reading at The Bookseller

[ The Bookseller | 2020-12-22 23:18:15 UTC ]
More news stories like this |


Cornerstone wins five-way auction for Nike marketer's guide to creativity

Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 06:18:40 UTC ]
More news stories like this |


Browse excerpts from The Book of Homelessness, a new graphic novel by unhoused creatives.

The Accumulate Art School for the Homeless, a London-based charity that provides creative education and workshops for young homeless people, has partnered with unhoused artists to create a new graphic novel called The Book of Homelessness. The project began with a series of writing and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-18 17:27:23 UTC ]
More news stories like this | News stories tagged with: #london-based charity #literary hub #graphic novel


Colm Tóibín: How Rules of Craft Inhibit Creativity

Colm Tóibín gives the third installment to the Words Ireland Lecture Series. This modern master discusses the craft of James Joyce—and the idea of craft itself. Is craft a concept more suited to poetry? Could strict ideas around craft actually be a hindrance to novelists and short story writers?... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-04 09:48:28 UTC ]
More news stories like this | News stories tagged with: #colm tibn #literary hub #novelists


Creative Coalition festival goes free after lockdown announcement

Access to the three-day online Creative Coalition festival is being made available free to everyone following the announcement of a fresh lockdown for England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 16:09:58 UTC ]
More news stories like this | News stories tagged with: #fresh lockdown


Conserving creativity

I was delighted to be confirmed as the new chair of the All-Party Parliamentary Writers Group (APWG) when Parliament returned at the start of September 2020. I joined the APWG after I was first elected as MP in 2017, having previously been an actor, involved in running theatres and writing for... Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 10:23:01 UTC ]
More news stories like this | News stories tagged with: #creative industries


SoA and Creative Scotland to distribute £600k in hardship grants

Creative Scotland has partnered with the Society of Authors to distribute £600,000 in financial grants, in bursaries of up £2,000 each, among authors and other creative practitioners in the literary field based in Scotland who are experiencing financial hardship as a result of the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 00:16:54 UTC ]
More news stories like this | News stories tagged with: #creative scotland #hardship grants


Former HC creative director Ben North dies

Ben North, the poet and former creative director at HarperCollins, has passed away aged 49 following treatment for brain tumours. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 15:56:36 UTC ]
More news stories like this | News stories tagged with: #ben north #creative director


Wax and George the Poet headline Creative Coalition 2020

Comedian and writer Ruby Wax and spoken word performer George the Poet have been announced as headliners for the inaugural live event from Creative England and the Creative Industries Federation. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 07:46:20 UTC ]
More news stories like this |


‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt

Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #brazilian publishers #online events #frankfurter buchmesse


AI to benefit academic publishers the most, says PA report

A report compiled by the Publishers Association has found that one in six publishers think Artificial Intelligence will bring about "significant" change for the industry, with academic publishers set to benefit the most. Continue reading at The Bookseller

[ The Bookseller | 2020-10-06 21:50:35 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #publishers association


Dangarembga made UEA international chair of creative writing

The University of East Anglia has appointed Booker-shortlisted Zimbabwean author Tsitsi Dangarembga as its new international chair of creative writing. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 17:24:43 UTC ]
More news stories like this | News stories tagged with: #creative writing #east anglia


In Emma Cline’s story collection, ‘Daddy,’ flawed men reap what they sow

As in “The Girls,” Cline’s wit is on point and her writing is evocative and seductive. Continue reading at The Washington Post

[ The Washington Post | 2020-09-04 08:54:40 UTC ]
More news stories like this | News stories tagged with: #emma cline #story collection


Okojie to open Comma's Creative Writing Conference

Irenosen Okojie is to open Comma Press' National Creative Writing Industry Day, which will be held as a week-long online conference this year.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 04:57:04 UTC ]
More news stories like this | News stories tagged with: #irenosen okojie


Marsham Named IDW Publisher; Brooks Promoted to V-p of Creative Affairs

IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #idw publishing #senior director


PA and Pearson join Creative Industries Trade Advisory Group

The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 06:08:05 UTC ]
More news stories like this | News stories tagged with: #pearson