There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,” suggested—or rather, lamented—that “The value of agency creativity is at risk of disappearing.” It doesn’t take a brain surgeon to figure out how we got here. Margins tighten, media fragments, agencies diversify their offerings in order to “stay relevant” and grab new revenue opportunities. Play it out and it’s easy to see the cost: an industry plagued by short-termism, seeking guarantees that aren’t there from data and analytics, and searching for answers in old debates like big agency-vs-small and AOR-vs-not. Perhaps most importantly: A creative discipline that has forgotten its only truly effective product offering. If it sounds like the sort of rhetoric that we typically dish out to clients, it is. So, what happened? If it’s any consolation, where we are today is largely of our own doing. Like most change, it didn’t occur in one sweeping, easy-to-detect moment, but in lots of small incremental steps, including: —Defining the quality and bigness of an idea by the variety of media placements in which it appeared. —Putting the priorities of the media platforms on which our our brands live before those of our own brands. —Taking way too long to realize that digital media... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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Operating under the Black Creatives Fund banner, We Need Diverse Books is partnering with Penguin Random House on a series of programs designed to get more books by Black writers published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
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Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek
[ AdWeek | 2021-02-03 22:50:53 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Headline is launching new editions of its five Neil Gaiman novels, Neverwhere, Stardust, American Gods, Anansi Boys and The Ocean at the End of the Lane, this spring. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 06:20:37 UTC ]
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Yale University Press London (YUPL) is launching an internship, to run for six months from early spring. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 23:18:15 UTC ]
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Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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The Accumulate Art School for the Homeless, a London-based charity that provides creative education and workshops for young homeless people, has partnered with unhoused artists to create a new graphic novel called The Book of Homelessness. The project began with a series of writing and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-18 17:27:23 UTC ]
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Colm Tóibín gives the third installment to the Words Ireland Lecture Series. This modern master discusses the craft of James Joyce—and the idea of craft itself. Is craft a concept more suited to poetry? Could strict ideas around craft actually be a hindrance to novelists and short story writers?... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-04 09:48:28 UTC ]
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Access to the three-day online Creative Coalition festival is being made available free to everyone following the announcement of a fresh lockdown for England. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 16:09:58 UTC ]
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I was delighted to be confirmed as the new chair of the All-Party Parliamentary Writers Group (APWG) when Parliament returned at the start of September 2020. I joined the APWG after I was first elected as MP in 2017, having previously been an actor, involved in running theatres and writing for... Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 10:23:01 UTC ]
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Creative Scotland has partnered with the Society of Authors to distribute £600,000 in financial grants, in bursaries of up £2,000 each, among authors and other creative practitioners in the literary field based in Scotland who are experiencing financial hardship as a result of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 00:16:54 UTC ]
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Ben North, the poet and former creative director at HarperCollins, has passed away aged 49 following treatment for brain tumours. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:56:36 UTC ]
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Comedian and writer Ruby Wax and spoken word performer George the Poet have been announced as headliners for the inaugural live event from Creative England and the Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 07:46:20 UTC ]
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Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
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A report compiled by the Publishers Association has found that one in six publishers think Artificial Intelligence will bring about "significant" change for the industry, with academic publishers set to benefit the most. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 21:50:35 UTC ]
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The University of East Anglia has appointed Booker-shortlisted Zimbabwean author Tsitsi Dangarembga as its new international chair of creative writing. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 17:24:43 UTC ]
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As in “The Girls,” Cline’s wit is on point and her writing is evocative and seductive. Continue reading at The Washington Post
[ The Washington Post | 2020-09-04 08:54:40 UTC ]
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Irenosen Okojie is to open Comma Press' National Creative Writing Industry Day, which will be held as a week-long online conference this year. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 04:57:04 UTC ]
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IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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