Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are impacting IP reputations. It goes without saying that this is a big deal, but it’s something most publishers should embrace. “Email marketing is a quality, not a quantity game," says Brian Riback, director of email marketing at Arzient (recently rebranded from SourceMedia). “I’d rather have 1,000 active users than 100,000 that don’t open anything. But you often run into a culture where the larger your list the better, but statistically speaking that doesn’t work. It causes nothing but deliverability problems and you start to see yourself being black listed.” Of course, the definition of inactive varies from company to company. Riback says Arzient considers somebody inactive after 180 days without opening an email. Likewise, this is true at PMMI, according to Elizabeth Kachoris, director of digital and data. However, that measurement also includes website visits and isn’t limited to email. Conversely, Joe Webster, vice president of marketing and audience development at SmartBrief, says his company considers somebody inactive after a full year, at which time they are no longer contacted. Yet, in Webster’s case a lot happens prior to that one year engagement hiatus. In other words,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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When reading about mothers and daughters, we might feel grateful we didn’t have to endure such conflict and trauma. We might long for what we, ourselves, never had. But then again, we might feel seen. More often, literature reflects troubling, toxic, or estranged mother-daughter relationships... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-01 09:35:26 UTC ]
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Bethanne Patrick's recommended reads for September include novels from Ben Fountain and Anne Enright and nonfiction on mental illness, AR-15s and doppelgangers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 15:00:47 UTC ]
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At halftime of this year’s Super Bowl, the marquee game of the NFL season, the Kansas City Chiefs trailed the Philadelphia Eagles 24-14 in Glendale, Arizona. What transpired next was the latest remarkable comeback in the career of Chiefs quarterback Patrick Mahomes, one of the most compelling... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-24 09:55:25 UTC ]
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These campus novels for adults raise questions around race, class, or gender or are simply set in or around campuses, including Real Life by Brandon Taylor. Continue reading at Book Riot
[ Book Riot | 2023-08-21 10:33:00 UTC ]
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No romance story is complete without a best friend side character, and sometimes that best friend has four legs and a tail. Something goes hand-in-hand about seeing people fall in love and having a beloved pet along for the journey. Perhaps it’s the human-animal connection transcending the page,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-03 09:30:07 UTC ]
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Bethanne Patrick's recommended reads for August include new fiction from Lydia Kiesling and Angie Kim, plus stories of cons, kidnapping and tennis. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-31 13:00:44 UTC ]
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Barack Obama's 2023 summer reading list is out! This year's selections showcase his usual mix of nonfiction and fiction. Continue reading at Book Riot
[ Book Riot | 2023-07-20 17:47:33 UTC ]
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TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
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It’s that spooky frisson that makes you, for a split second, want to throw your book across the room. Or chuckle. Or flail, blindly, for the familiar barrier between storyworld and readerworld—you know, your world. There’s nothing as electric as an experimental flourish executed well, and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-06 08:52:45 UTC ]
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Bethanne Patrick's 10 recommended books for July include memoirs on mothers and art, histories of muscle and heat, a new caper from Colson Whitehead and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-29 19:18:11 UTC ]
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As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
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USA Today’s weekly list of bestselling books returned Wednesday, ending a monthslong hiatus Continue reading at ABC News
[ ABC News | 2023-06-28 14:02:03 UTC ]
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I’ve always loved art that leans into its medium: literature that resists film or television adaptation, theater that breaks the fourth wall. The economy delights me, no piece out of place, not only structure but form a major pillar of the work. What can one art form do that another cannot? How... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-13 08:52:52 UTC ]
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If you’re tired of hearing your dad talk about how he can never find time to get through his reading list, it’s time to nip that in the bud. This Father’s Day, give up a subscription to Headway Premium, the top-rated learning app that makes it easier than ever to learn something new every... Continue reading at PC World
[ PC World | 2023-06-12 08:00:00 UTC ]
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Succession, shipwrecks, and a romantic comedy top my list of leisure reads Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and... Continue reading at Fast Company
[ Fast Company | 2023-06-12 07:00:00 UTC ]
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The new manga releases out June 2023 include isekai, a slice-of-life romance, a new story from the creator of Chainsaw Man, and much more! Continue reading at Book Riot
[ Book Riot | 2023-06-06 10:31:00 UTC ]
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Barnes & Noble just released their "Best Books of the Year (So Far)", and the list is full of surprises. Continue reading at Book Riot
[ Book Riot | 2023-06-05 11:00:00 UTC ]
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Bethanne Patrick's 10 recommended books for June include long-awaited fiction from Lorrie Moore and Jenny Erpenbeck, strong debuts and surprising histories. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-31 13:30:42 UTC ]
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Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
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Apocalypse brings to mind cataclysmic events, often involving Mad Max-esq fighting, cannibalism, and what horrors one must endure, or commit, to survive. I love such stories. I like to imagine that I would survive, thrive even, conveniently forgetting that my life of indoor pursuits, reading,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-25 12:26:54 UTC ]
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