Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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The Bookseller’s FutureBook Conference held on Monday (see pp10-13) showed a trade comfortable in its own post-digital skin and willing to confront the broader issues we face. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 21:23:46 UTC ]
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Marisa Crawford is the founder of the feminist blog Weird Sister, which highlights writing at the intersections of feminism, literature, and pop culture. This spring the Feminist Press released The Weird Sister Collection, a vital anthology that collects a decade’s worth of writing published on... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-08 08:54:36 UTC ]
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A few booksellers attending Winter Institute 2024 have attracted attention on the show floor over unexpected events occurring back home at their stores. For one, B&N is planning to move next door; for another, a spouse's promotion might take him away from his store; for a third, eviction looms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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Michelle Williams' impression of Justin Timberlake as she narrates Britney Spears' memoir is going viral as 'the greatest clip of audio since Watergate.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-25 01:06:01 UTC ]
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Bandai Namco knows what to do when it turns anime or manga series into video games. Revealed at Summer Game Fest last week, Sand Land is the latest addition, with a big punchy poster on the show floor in Los Angeles, conveniently right next to an established hitmaker for the publisher, its... Continue reading at Engadget
[ Engadget | 2023-06-22 14:00:23 UTC ]
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This morning, Penguin Press announced that they will be publishing Zadie Smith’s next novel, The Fraud, on September 5, 2023. Here’s how the publisher describes the book: From acclaimed and bestselling novelist Zadie Smith, The Fraud is a kaleidoscopic work of historical fiction set against the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-02 14:57:55 UTC ]
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Lovers of gorgeous prose and ghost-soaked literary fiction rejoice: two-time National Book Award winner Jesmyn Ward’s next novel officially has a release date. Let Us Descend, Ward’s first novel in five years (since 2017’s Sing, Unburied Sing) will be published by Scribner on October 3. The... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-27 15:09:45 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Yep, you guessed it: “Barefoot Bookseller,” the greatest job in the literary world, is once again accepting applications. Would you like to run a bookstore on a desert island in the Maldives for a year? What if I told you that you weren’t allowed to wear shoes . . . or read the news? I […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 13:04:38 UTC ]
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Johann Hari's "Stolen Focus" examines how technology robs us of our attention, and how to get it back. Continue reading at The Washington Post
[ The Washington Post | 2022-01-22 12:00:15 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Author and former acquisitions editor W. Terry Whalin explains how a good book proposal can really clinch a deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re featuring Made in China author Anna Qu, who will be leading a year-long Online Memoir Generator for writers of color... Continue reading at Electric Literature
[ Electric Literature | 2021-09-28 11:00:00 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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