Has Magazine Media Finally Figured Out Its Path Forward?

What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at only seven years. It’s a blink of the eye in terms of magazine media’s history here in the U.S. However, I would argue that a lot more has happened in the past seven years than perhaps the 70 before them (with the exception of desktop publishing and the world wide web). Forget about the struggles in the industry for a moment (but only a moment), and instead think about all the trends and fads that have taken shape since those struggles began about 10 years ago. We have seen publishers chasing countless shiny new objects and take leaps that, in hindsight, seem ill-conceived and were sometimes fatal. Of course, I’m not going to name names, but we all remember gimmicky fads like clunky AR integrations, insanely high investments in VR and content farms that were generating more listicles than volumes of books in the New York Public Library. We witnessed a now-laughable movement of some publishers thinking of themselves as tech companies. And we will never forgot the great “pivot to video” (and the pivot back to reality). There was also the paradoxical all-in approach to social media, followed by cold feet when we realized it wasn’t the industry savior we all hoped it’d be.  And... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-25 00:00:00 UTC ]

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