What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at only seven years. It’s a blink of the eye in terms of magazine media’s history here in the U.S. However, I would argue that a lot more has happened in the past seven years than perhaps the 70 before them (with the exception of desktop publishing and the world wide web). Forget about the struggles in the industry for a moment (but only a moment), and instead think about all the trends and fads that have taken shape since those struggles began about 10 years ago. We have seen publishers chasing countless shiny new objects and take leaps that, in hindsight, seem ill-conceived and were sometimes fatal. Of course, I’m not going to name names, but we all remember gimmicky fads like clunky AR integrations, insanely high investments in VR and content farms that were generating more listicles than volumes of books in the New York Public Library. We witnessed a now-laughable movement of some publishers thinking of themselves as tech companies. And we will never forgot the great “pivot to video” (and the pivot back to reality). There was also the paradoxical all-in approach to social media, followed by cold feet when we realized it wasn’t the industry savior we all hoped it’d be. And... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
Charles Kenny, author of a forthcoming book on pandemics, is cautiously optimistic that cities will prevail in the era of COVID-19. Here, he talks to Richard Florida about how infectious diseases have shaped cities throughout history, how COVID-19 could impact urbanization, and why preparedness... Continue reading at Fast Company
[ Fast Company | 2020-04-14 11:15:24 UTC ]
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As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
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Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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Great Hill Partners, a private equity firm, bought The Onion from Univision Communications Inc. Plus, the firm bought several other Gawker Media properties, including Gizmodo, Deadspin and Jezebel, to Great Hill Partners. Great Hill Partners has enlisted veteran digital editor Jim Spanfeller to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-09 00:00:00 UTC ]
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[caption id="attachment_137853" align="alignright" width="150"] Paul McArthur[/caption] That was fast. A day after announcing the hiring of GateHouse Media senior VP Paul McArthur as regional publisher overseeing four Montana-based news outlets, Lee Enterprises has reversed its decision,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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In 2018, publishers are cautiously optimistic in a manga market with steady sales in print and digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.... Continue reading at AdWeek
[ AdWeek | 2017-12-25 00:00:00 UTC ]
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Days after a coalition of publishers declared that all attempts to work with scholarly collaboration network (SCN) ResearchGate to resolve the issue of copyright infringements had failed, Springer Nature and ResearchGate have declared themselves to be planning “co-operation”, and "cautiously... Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-01 00:00:00 UTC ]
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Fiction presaging the turbulent political currents of recent months, and exploring the role of the novelist and storytelling in society, was in evidence at the William Heinemann, Hutchinson and Windmill 2017 fiction showcase. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller
[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media... Continue reading at PC World
[ PC World | 2017-01-12 00:00:00 UTC ]
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In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Investors Edgar Bronfman Jr. and Ynon Kreiz made a takeover approach for Time Inc. in recent months, but were rebuffed by the iconic magazine publisher, according to a person familiar with the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-11-29 00:00:00 UTC ]
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Singapore literature, or Sing lit as it is known locally, is getting hot—and it is not because of the island’s tropical climate. Recent months have seen many titles, from literary fiction to middle grade series, getting picked up by overseas publishers, including those from the U.K. and U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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