What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at only seven years. It’s a blink of the eye in terms of magazine media’s history here in the U.S. However, I would argue that a lot more has happened in the past seven years than perhaps the 70 before them (with the exception of desktop publishing and the world wide web). Forget about the struggles in the industry for a moment (but only a moment), and instead think about all the trends and fads that have taken shape since those struggles began about 10 years ago. We have seen publishers chasing countless shiny new objects and take leaps that, in hindsight, seem ill-conceived and were sometimes fatal. Of course, I’m not going to name names, but we all remember gimmicky fads like clunky AR integrations, insanely high investments in VR and content farms that were generating more listicles than volumes of books in the New York Public Library. We witnessed a now-laughable movement of some publishers thinking of themselves as tech companies. And we will never forgot the great “pivot to video” (and the pivot back to reality). There was also the paradoxical all-in approach to social media, followed by cold feet when we realized it wasn’t the industry savior we all hoped it’d be. And... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16. The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at AdWeek
[ AdWeek | 2015-10-28 00:00:00 UTC ]
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Workforce diversity is something that has been brought into sharp focus in recent months as companies such as Amazon, Microsoft, and Facebook reveal the make-up of their staff. White, middleclass, male employees dominate the world of technology, and this is certainly the case at Facebook -- even... Continue reading at Betanews
[ Betanews | 2015-07-29 00:00:00 UTC ]
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The move continues a trend of cracking down on the operations of major tech companies in Europe.In recent months, European regulators increasingly have been scrutinizing the practices of U.S. tech giants that dominate their respective industries, focusing their investigatory efforts on Amazon,... Continue reading at Fast Company
[ Fast Company | 2015-06-11 00:00:00 UTC ]
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A flurry of new independent publishers with small lists and new approaches to author relationships has launched in recent months. Hannah MacDonald, formerly of HarperCollins, has founded September Publishing, which publishes its first four titles across spring and summer. Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Amazon senior v-p Russ Grandinetti was genial and a bit elusive while fielding questions on author discontent and Amazon Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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In recent months, the double-digit sales growth of ebooks in English has begun to plateau, but since the Spanish-language book market tends to be around three to five years behind the English-language market, ebook sales of Spanish books in the U.S. are just beginning to gain traction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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At PW, we’ve always served the library community, but you’ve probably noticed that in recent months we’ve ramped up our commitment to covering library news and issues, with a lineup of monthly columnists writing on a broad range of issues affecting libraries and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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A cautious approach to HMV by publishers in recent months has meant many did not feel over-... Continue reading at The Bookseller
[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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French booksellers are cautiously optimistic that their margins will not be squeezed when VAT on... Continue reading at The Bookseller
[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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