As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the most recent print magazine the company is investing in by increasing its trim size and improving its paper weight. “When we completed the acquisition there were certain brands that were starved for investment and attention,” president of Meredith’s magazine division, Doug Olson, tells Folio:. "Food & Wine, and others, were always great brands and we felt if we put the right people and efforts behind them and paired them with our great advertising partners, they had potential to grow.” Food & Wine has indeed grown. Last year it increased year-over-year print advertising revenue by 18%, according to the company. And per AAM data, its readership grew by 11% and circulation is up 2%. Further, it’s digital audience—on its website and social media channels—grew 8% year-over-year, and it boasts a digital reach of 29 million users. Olson says that the revenue growth in print is a combination of renewed advertiser interest as well as a concerted effort by editor-in-chief, Hunter Lewis, and publisher, Tom Bair, to develop a product its partners and readers wanted. “I told [Lewis and Bair] if we fix the business with the cards they have in their hands, we will step up and help with... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
News tagged with:
#magazine division
#revenue growth
#concerted effort
#readers wanted
#recent months
#short answer
As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
More news stories like this | News stories tagged with:
#magazine division
#revenue growth
#concerted effort
#readers wanted
#recent months
#short answer
Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legacy publishers
#latest bid
#print magazines
#publisher hopes
Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC
[ CBC | 2024-03-18 17:12:26 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#rights deal
#digital media
The soft fall sales season continued last week, with print unit sales falling 14.9% compared to the week ended November 6, 2021. Sales declined in all categories, including sales of adult fiction, which has been the best-performing segment this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#9% compared
#sales declined
#including sales
#adult fiction
Print unit sales jumped 29% in 2021’s first quarter. Most of the increase was due to the surge in book-buying that began last spring and carried over into 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
More news stories like this |
Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bob woodward
The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this |
A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this | News stories tagged with:
#direct-sold subscriptions
#stark contrast
#largest titles
#homes gardens
#specific brand
#rate base
#step based
#cooking light
#statement monday
#sweet july
#magnolia journal
#premium magazines
#packaging perspective
#process—meredith corp
A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this | News stories tagged with:
#direct-sold subscriptions
#stark contrast
#largest titles
#homes gardens
#specific brand
#rate base
#step based
#cooking light
#statement monday
#sweet july
#magnolia journal
#premium magazines
#packaging perspective
#process—meredith corp
In a week when print once again maintained sky-high sales, posting a 16% rise in value against the same week in 2019, and a 14.3% jump in volume, David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) racked up a second week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 01:48:14 UTC ]
More news stories like this | News stories tagged with:
#david walliams
#tony ross
#print sales
Citing industry shifts as well as disruptions in the publishing supply chain caused by the Covid-19 pandemic, Ingram Content Group said it is investing millions of dollars in an upgrade to its global printing and distribution network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
#investing millions
#ingram content group
Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
More news stories like this | News stories tagged with:
#include people
#homes gardens
#newfronts presentation
#year due
#current climate
#magazine publisher
#digital content
Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
More news stories like this | News stories tagged with:
#pandemic today
#digital content
Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with:
#charging people
#magnolia journal
#specific brand
#audited media
#subscriber base
#significant growth
#majority stake
Bumble this month launched its first foray into print and announced a new partnership with actress and entrepreneur Priyanka Chopra Jonas. The woman-first dating app now has a magazine, which the company is publishing with New York-based Hearst Magazines Corp. Fashion entrepreneur and model... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publishing
#latest foray
#dating app
The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover story
#remains unclear
#vicious cycle
#encouraged people
#issue warnings
Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#production companies
#worth investigating
#higher levels
#biggest challenges
Ben Dunn is the latest senior figure to leave Bonnier Publishing after resigning as managing director of its Kings Road Publishing imprint with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
More news stories like this |
Despite no big hit, sales of print units this year are 3% higher than in the first half of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print continues
#big hit
#print units
#3% higher
Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunkReaders committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by... Continue reading at The Guardian
[ The Guardian | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual books
#younger generations
#ebook formats
#consumer survey
#bricks-and-mortar bookshops
#4% rise