Meredith Continues to Invest in Print With Latest Food & Wine Upgrade

As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the most recent print magazine the company is investing in by increasing its trim size and improving its paper weight. “When we completed the acquisition there were certain brands that were starved for investment and attention,” president of Meredith’s magazine division, Doug Olson, tells Folio:. "Food & Wine, and others, were always great brands and we felt if we put the right people and efforts behind them and paired them with our great advertising partners, they had potential to grow.” Food & Wine has indeed grown. Last year it increased year-over-year print advertising revenue by 18%, according to the company. And per AAM data, its readership grew by 11% and circulation is up 2%. Further, it’s digital audience—on its website and social media channels—grew 8% year-over-year, and it boasts a digital reach of 29 million users. Olson says that the revenue growth in print is a combination of renewed advertiser interest as well as a concerted effort by editor-in-chief, Hunter Lewis, and publisher, Tom Bair, to develop a product its partners and readers wanted. “I told [Lewis and Bair] if we fix the business with the cards they have in their hands, we will step up and help with... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-12 14:16:40 UTC ]

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Council, Adams reach $5B deal on City of Yes housing plan

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Here’s how the American press can survive four years of Trump | Margaret Sullivan

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The best Prime Day deals you can still get after the October Big Deal Days sale: Apple, Anker, Sonos, Lego and more

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Creativity, Innovation, and Sustainability at Leo Paper

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Paramount laying off another 15 percent of its US workforce

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How we built a less-explodey lithium battery and kickstarted the EV revolution

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Amazon restricts authors from self-publishing more than three books a day after AI concerns

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Kindle Scribe update lets you send documents directly from Microsoft Word

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