A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane.  Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).”  “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
News tagged with: #memoir #american advertising—cigarettes #american purveyor #wean folks #targeting kids #recent months #free-falling friend #seat belt #tray tables #seat backs #tobacco executive #kevin burns #vaping products #minority stake #merger talks

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Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

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[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

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[ Digiday | 2021-08-12 04:01:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

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[ Digiday | 2021-03-08 05:01:00 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

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[ Digiday | 2020-01-07 05:00:57 UTC ]
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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

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[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

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[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Conde Nast launches new ad program for performance marketers

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[ Digiday | 2019-05-23 04:01:28 UTC ]
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Digital ad market under fresh scrutiny amid competition concerns

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[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

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[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

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[ Digiday | 2018-10-25 00:00:00 UTC ]
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Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

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Publishers find Google AMP loads too fast for ad views

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[ Digiday | 2017-10-09 00:00:00 UTC ]
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AMC Brings Six-Second Ads to 'The Walking Dead'

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[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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Publishers Can Now Use Video Ads Through Google’s AMP Pages

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[ AdWeek | 2017-05-20 00:00:00 UTC ]
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'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

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[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Kingston University students help to market Vintage Classics Russians

Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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