Three Email Metrics That Publishers Should Track

[Sponsored] Want to be an email expert? There’s some analytics that you should be paying attention to. The post Three Email Metrics That Publishers Should Track appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-21 00:00:00 UTC ]
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Other Publishing stories related to: 'Three Email Metrics That Publishers Should Track'

Three Email Metrics That Publishers Should Track

[Sponsored] Want to be an email expert? There’s some analytics that you should be paying attention to. The post Three Email Metrics That Publishers Should Track appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying attention

Publishing attempts to keep things on track after the coronavirus outbreak

Publishers are exploring flexible working arrangements with their staff as fears over the coronavirus grow, with the Booksellers Association warning that it is “extremely concerned” about the impact on bookshops.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 11:24:40 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #booksellers association

Publishers, you're focusing on the wrong metric for push notifications

With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push notifications #ad revenue

Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video

How Independent Publisher Food52 Used Email to Handle Thanksgiving and Cyber Weekend

Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together. Black Friday, Cyber Weekend and other holiday sales represent... Continue reading at AdWeek

[ AdWeek | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black friday

Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking

In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations. The post Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing startups #social networking

Facebook’s metrics blunder causes publishers to fret, too

Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at Digiday

[ Digiday | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #social platform

Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving companies

Email Marketing Continues to Confound Publishers

[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at Digiday

[ Digiday | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers aren #engagement metrics #increasingly relying #reach audiences #horizon media

Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #make money #selling ads #additional cost

The Persistence of Email Marketing for Book Publishers

Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #book publishers

Publishers Tracking Trends In the Educational Space

School and library publishers are developing apps, handouts, social media campaigns, and more to address teachers’ and librarians’ needs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational space #developing apps

Publishers are Treating Email Newsletters as a Platform of its Own

Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond.   But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sites

New Study Tracks Canadian Publishers' Digital Progress

A new report from BookNet Canada released on Monday, tracking the digital publishing programs of the country's publishers, has found that 90% have ebook programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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ABC Interactive to Conduct Audit of Adobe Digital Publishing Suite Metrics

ARLINGTON HEIGHTS, Ill. (May 15, 2012) – ABC Interactive announced it is working with Adobe to audit metrics provided by Adobe’s Digital Publishing Suite, an industry-leading set of hosted services and viewer technologies that ena ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arlington heights

Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital editions #publishing world #tablet editions

Tynt Offers Tracking Tools for Publishers

A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynt’s Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full advantage #company released #early february #free suite

Challenge board: Publishers speak out during the Digiday Publishing Summit

During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. Continue reading at Digiday

[ Digiday | 2024-04-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishers speak #publishing summit

U.K. Publishing Spotlight: Jessica Kingsley's Strategy for LGBTQ Publishing

An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spotlight #jessica kingsley