What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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#herald sun
#united kingdom
#latin america
Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation
[ The Conversation | 2023-09-28 05:05:12 UTC ]
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You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget
[ Engadget | 2023-03-17 09:28:33 UTC ]
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Andy Hunter, Bookshop.org CEO, told 'PW' that the online retailer is developing an e-book platform for indie bookstores from scratch, and will launch it in beta late this year. In addition, the company is publishing its first book, a collection by Lydia Davis, who did not want her book available... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Cambridge Dictionary has announced "perseverance" as its Word of the Year 2021, after a spike of searches as NASA’s Perseverance Rover made its final descent to Mars in February. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 09:39:04 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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The Historical Dictionary of Science Fiction turns a century of neologisms (and neosemes!) into a redefintion of the genre. Continue reading at Wired
[ Wired | 2021-01-27 12:00:00 UTC ]
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Eley Williams’s first novel follows characters living in London more than a century apart who toil to compile the same ill-fated dictionary. Continue reading at The New York Times
[ The New York Times | 2021-01-05 10:00:02 UTC ]
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“A Warning” is the latest and most unusual tell-all political memoir to emerge from President Trump’s administration. Continue reading at The New York Times
[ The New York Times | 2019-11-08 06:50:32 UTC ]
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Collins Dictionary has revealed its word of the year is "climate strike" after the form of protest took off in 2019 thanks to Greta Thunberg and Extinction Rebellion. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 15:45:48 UTC ]
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If you're a book lover with a soft spot for visual art, you might want to plan a trip to the Geffen Contemporary at MOCA this weekend, where the 2019 LA Art Book Fair will be taking over the Little Tokyo museum. The annual book fair, first held in Los Angeles in 2013, is a celebration of artists’... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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Publishers prepare to race ‘the most anticipated investigative document of this century’ into printPublishers are lining up to release special counsel Robert Mueller’s Russia report as a book – if and when it is made public.The investigation into alleged collusion between Moscow and Donald... Continue reading at The Guardian
[ The Guardian | 2019-03-04 00:00:00 UTC ]
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'Nomophobia', a word used to describe stress and anxiety caused by being separated from a mobile phone, has been deemed the Cambridge Dictionary’s inaugural People’s Word of the Year. Continue reading at The Bookseller
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Oxford University Press is asking members of the public to submit local words, phrases and expressions from around the world for inclusion in the Oxford English Dictionary. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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With the extraordinary interest for Michael Wolff's tell-all about the Trump White House catching Holt by surprise, the publisher was able to ship enough copies to accounts to meet at least some of the demand for the book last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-18 00:00:00 UTC ]
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In this week's episode of KCRW's "Scheer Intelligence," Steve Wasserman, former editor at Yale University Press and the Los Continue reading at HuffPost
[ HuffPost | 2017-02-04 15:51:11 UTC ]
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"Post-truth" has been declared 2016's international word of the year by Oxford Dictionaries. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Amazon Mexico has finally launched its full retail operations and a print bookstore; it had previously offered Kindle ebooks since 2013. The post Amazon Mexico Now Sells Print Books Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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