What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
Penguin Random House Grupo Editorial has promoted Larry Downs to VP and publisher of its religious division, which has seen significant growth in sales of Bibles and related titles in the U.S. and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-12-13 05:00:00 UTC ]
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Mazviita Chirimuuta’s work is hailed by the Al-Rodhan jury as not overlooking the true complexity of the brain. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘This Remarkably Original Book’ n a remarkably busy season of competition announcments, the United Kingdom’s Royal Institute of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-12-04 12:38:47 UTC ]
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Gas-industry sponsored series of stories presented as news on front page of News Corp newspapersHow can News Corp call its gas splash an ‘exclusive’ and a ‘special report’ when it’s paid for by industry? | CommentFollow our Australia news live blog for latest updatesGet our breaking news email,... Continue reading at The Guardian
[ The Guardian | 2024-12-04 05:37:04 UTC ]
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Readers are led to believe a short-on-facts advertorial exhorting government to let companies extract more gas is straight news coverageGet our breaking news email, free app or daily news podcastThe big news on Monday morning was that the story splashed across the front of News Corp’s... Continue reading at The Guardian
[ The Guardian | 2024-12-02 14:00:29 UTC ]
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The outgoing IPA president reflects on her two-year tenure and her new project promoting reading in Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Murdoch’s Australian arm has quietly slashed tens of millions of dollars in costs to counter a slow advertising market and loss of revenue from Meta dealFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastSome of News... Continue reading at The Guardian
[ The Guardian | 2024-07-24 08:18:25 UTC ]
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Designer Elisha Zepeda has become a TikTok star for sharing his book cover design process. Are publishers are paying attention? Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
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While many streamers have a global subscriber base, some have stuck to North America. Tubi, the Fox Corporation's free ad-supported streaming service, is no longer in that second camp with the streamer announcing it will launch in the United Kingdom. Tubi will arrive with over 20,000 TV... Continue reading at Engadget
[ Engadget | 2024-07-02 10:30:19 UTC ]
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For the first time on record, the United Kingdom's book publishing industry exceeded £7billion in 2023, downloaded audio jumping 24 percent. The post UK: Book Revenues Surpassed £7 Billion Pounds in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-09 22:43:14 UTC ]
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Daniel Noboa, the president of Ecuador, might have saved himself a lot of trouble, if he had only read more Latin American literature. Perhaps he would not have ordered the police to storm the Mexican embassy to arrest former Vice President Jorge Glas, who had been granted asylum there. That... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-06 08:58:43 UTC ]
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The key to audiobooks' future in Latin America, some say, is 'localized' dialects — and more enthusiasm from publishers. The post As Bogotá’s Book Fair Closes: Audiobooks and Localization appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-02 23:49:50 UTC ]
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Established in 2017, the Highland Book Prize is one of the United Kingdom's younger awards programs. The post Scotland’s Highland Book Prize Names a 2023 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-26 17:29:48 UTC ]
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The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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A Frankfurt Book Fair panel on independent comics publishers highlighted the innovative ways publishers get their books to readers. The post From Asia to Latin America: Independent Comics Publishers in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-24 11:10:56 UTC ]
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Allan says she doesn’t recall seeing a male politician being drawn in such a wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Victorian premier, Jacinta Allan, has slammed a News Corp cartoon that depicts her... Continue reading at The Guardian
[ The Guardian | 2023-10-24 00:40:06 UTC ]
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Open letter rebukes LitProm decision to cancel award ceremony for Adania Shibli due to ‘war started by Hamas’Israel-Hamas war: latest news and live updatesSeveral prominent authors and publishers from around the world have accused the Frankfurt Book Fair of “shutting down” Palestinian voices,... Continue reading at The Guardian
[ The Guardian | 2023-10-15 18:11:54 UTC ]
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Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian
[ The Guardian | 2023-09-27 03:28:06 UTC ]
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