What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
The United Kingdom's new 'Sector Vision' for the creative industries opens amid welcoming comments from publishing's leadership. The post The Publishers Association Hails the UK’s ‘Sector Vision’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-23 21:54:19 UTC ]
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The American author Barbara Kingsolver has become the only writer to win the United Kingdom's Women's Prize for Fiction twice. The post Barbara Kingsolver Wins the UK’s Women’s Prize for Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-14 18:31:40 UTC ]
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World Literature Today Announces 2023 Student Translation Prize Winners News and Events [email protected] Tue, 05/30/2023 - 09:42 Katie Kassam and Vala Thorodds, winners of the 2023 Student Translation PrizesWorld Literature Today, the University... Continue reading at World Literature Today
[ World Literature Today | 2023-05-30 14:42:03 UTC ]
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Colombian author’s En Agosto Now Vemos (We’ll See Each Other in August) had been just a rumour but now fans will get to read itRumours had long circulated that an entire literary masterpiece, never seen by the public, could still be lying in a dusty safe held by the late author’s family or under... Continue reading at The Guardian
[ The Guardian | 2023-04-28 21:10:15 UTC ]
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The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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The MVB Metabooks program marks a first year of business in the United Kingdom this week during London Book Fair. The post London Book Fair: Google Becomes a Client of MVB’s Metabooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 18:10:18 UTC ]
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Hay Festival is the world’s leading festival of ideas across literature, bringing readers and some of the brightest thinkers of our time together to inspire, examine and entertain. This international celebration of literature, music, and the arts is set to take place in the stunning Welsh... Continue reading at British Council global
[ British Council global | 2023-04-11 14:44:07 UTC ]
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Work from Australia, Nigeria, the Republic of Ireland, the United Kingdom, and Somalia is on the Dylan Thomas Prize 2023 shortlist. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Hugely Different in Style, Subject, and Genre’ arlier this month, the Sunday Times Charlotte Aitken Young... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-29 00:28:48 UTC ]
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Having explored the topic of diversity in UK literature in the context of race and gender in 2017 and 2018, we are thrilled that Bernardine Evaristo – the renowned writer, academic and Man Booker Prize Winner 2019 – chaired the British Council Literature Seminar in 2023. You can now watch the... Continue reading at British Council global
[ British Council global | 2023-03-16 10:55:14 UTC ]
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Mail accuses Nine and ABC of ‘radio silence’ over fracas. Plus: conservative media attacks Jacinda ArdernThe Daily Mail called it “the biggest story in Australia on Thursday” and the News Corp tabloids agreed, serving up salacious front pages that editors of a scandal sheet can be proud of. The... Continue reading at The Guardian
[ The Guardian | 2023-01-20 00:58:39 UTC ]
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This year's books submitted for the German Nonfiction Prize include books written in German from the United Kingdom and Liechtenstein. The post German Nonfiction Prize: 206 Titles Entered in the 2023 Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-11 01:51:25 UTC ]
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The social-media success of #BookTok has prompted TikTok in England to open a 'TikTok Book Club' featuring a different title monthly. The post In the United Kingdom, TikTok Announces Its Own Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-21 00:24:33 UTC ]
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The former children's book laureate in the United Kingdom, Malorie Blackman will select English PEN's next 'International Writer of Courage.' The post Malorie Blackman Wins England’s 2022 PEN Pinter Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-21 14:29:40 UTC ]
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Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian
[ The Guardian | 2022-05-27 02:22:51 UTC ]
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The president of the International Publishers Association stresses the need to develop women's roles in world publishing. The post IPA’s Al Qasimi in Latin America: Empowerment for Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-12 01:34:36 UTC ]
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The United Kingdom's based book award duo, Carnegie and Greenaway, have 16 shortlisted titles between them. The post More Children’s Books Awards: Carnegie and Greenaway Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-21 07:50:32 UTC ]
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If you’ve been paying attention to local news, you know the wave of book bans sweeping the nation isn’t slowing down—but people are pushing back. PEN America continues to speak out against censorship; a professor has offered to teach Maus to all students affected by its ban; the Authors Guild... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-17 15:55:49 UTC ]
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The United Kingdom's Exact Editions opens a new 'Ukraine Digital Book Collection' to the public, free to read to April 15, hashtagged #PublishersForUkraine. The post Exact Editions Asks Publishers to Join a Ukraine Collection appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-09 18:03:12 UTC ]
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Welcome back! The US Copyright Office (USCO) is again refusing to grant copyright for a work of art that was created by an artificial intelligence system. Dr. Stephen Thaler attempted to copyright a piece of art titled A Recent Entrance to Paradise, claiming in a second request for... Continue reading at Engadget
[ Engadget | 2022-02-22 12:15:53 UTC ]
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If you’ve been paying attention to local news in the past year, you’ve likely noticed the concerning wave of book bans sweeping the nation. Books by authors of color; books that acknowledge historical atrocities; books featuring LGBTQ+ characters; sex education books for teens; all are under... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-09 19:49:33 UTC ]
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