What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network's initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts... Continue reading at AdWeek
[ AdWeek | 2018-03-06 00:00:00 UTC ]
More news stories like this
With sales of the Australian at 95,000, News Corp says circulation is ‘no longer a representative measure’. Plus: Saturday Paper editor makes it into a movieWhen the sales of printed newspapers fell dangerously low this year, News Corp Australia made a monumental decision. Did they decide to... Continue reading at The Guardian
[ The Guardian | 2017-12-15 00:00:00 UTC ]
More news stories like this
For a picture of what life was like in 2017, look no further than the apps, movies, books, and music that topped the App Store and iTunes charts. This week, Apple revealed the most popular titles that iOS users downloaded over the course of the year. In terms of media, the top choices weren’t... Continue reading at Slate
[ Slate | 2017-12-09 00:00:00 UTC ]
More news stories like this
Independent publisher Charco Press has signed a "profound and moving" novel about family and society in Latin America by Julián Fuks entitled Resistance. Continue reading at The Bookseller
[ The Bookseller | 2017-11-18 00:00:00 UTC ]
More news stories like this
Planeta is the leading Spanish-language publishing group in Spain and Latin America. It is also prominent in Portugal and France, where it owns Editis, the country’s second largest publishing company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this
Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this
Penguin Random House has acquired Ediciones B’s imprints from Grupo Zeta and will merge it into Penguin Random House Grupo Editorial (PRHGE) in Spain and Latin America. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this
At a time in which the British psyche is under interrogation - and a united kingdom may itself be under threat - John Higgs' cross-country pilgrimage has a certain resonance... Continue reading at The Bookseller
[ The Bookseller | 2017-07-03 00:00:00 UTC ]
More news stories like this
Penguin Random House Publisher Services is expanding its long-standing 10-year sales and distribution agreement with DC Entertainment to include the United Kingdom and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
More news stories like this
Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-30 00:00:00 UTC ]
More news stories like this
‘The UK’s superb publishing houses and workforce’ lays out their demands for government commitments ahead of the June 8 general election called by Theresa May. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘A Global Success Story’ n a ringing position statement ahead of the June 8... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-12 00:00:00 UTC ]
More news stories like this
Oneworld is to publish a new anthology of work from a selection of the best fiction writers under 40 from across Latin America. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
More news stories like this
Penguin Random House has acquired publisher Ediciones B to become part of its Penguin Random House Grupo Editorial division in Spain and Latin America to help it grow in the "strategically important" Spanish-speaking markets. Continue reading at The Bookseller
[ The Bookseller | 2017-04-08 00:00:00 UTC ]
More news stories like this
Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
More news stories like this
As his literary agency continues to expand, particularly in Latin America, literary agent Andrew Wylie touts thinking globally and prioritizing quality over money. The post Andrew Wylie’s Global Approach to Agenting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
More news stories like this
Organized by PW and the Bologna Children's Book Fair, the Global Kids Connect conference examined a booming Chinese kids' book marketplace, a renewed rights market in Spain and Latin America, and currency exchange issues after Brexit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
More news stories like this
The guest of honor at this year's Guadalajara International Book Fair was Latin America, and 20 Spanish-speaking countries from the region participated. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this
With Brazil still immersed in an economic crisis, Brazilian publishers attend the Guadalajara Book Fair in Mexico to make deeper connections across Latin America. The post Brazilian Publishers Gravitate to Mexico’s Guadalajara Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
More news stories like this
Literary agency Casanovas & Lynch specializes in works by younger, critically acclaimed writers writing in Spanish, from across Latin America and Spain. The post Young Spanish-Language Authors on Offer from Casanovas & Lynch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-25 00:00:00 UTC ]
More news stories like this
[Sponsored] Want to be an email expert? There’s some analytics that you should be paying attention to. The post Three Email Metrics That Publishers Should Track appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-21 00:00:00 UTC ]
More news stories like this