McCann Melbourne Made Up a Word to Sell a Print Dictionary

What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-07 00:00:00 UTC ]

Other news stories related to: "McCann Melbourne Made Up a Word to Sell a Print Dictionary"

View 70+ file types with Free Editor

Office, PDFs, ebooks, archives, audio, video, images: the average PC owner regularly encounters a lengthy list of file formats, and viewing them all typically requires an entire library of software. Free Editor claims it can simplify all that by opening 70-plus file formats from a single... Continue reading at Betanews

[ Betanews | 2015-02-05 00:00:00 UTC ]
More news stories like this

Facebook Opens Its Ad Awards to Instagram Campaigns

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this

How Alliances Bolster Latin American Indie Publishing

A quintet of editors from Argentina and Mexico discuss the boom and future of independent publishing in Latin America. The post How Alliances Bolster Latin American Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
More news stories like this

Global Ebook Retailers Race to Beat Amazon into Latin America

Global Spanish-language ebook retailers are racing to capture Latin American readers and bolster ebook sales before Amazon makes a big push into the region. The post Global Ebook Retailers Race to Beat Amazon into Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
More news stories like this

Argentina’s BajaLibros Aims to Sell Ebooks to All of America

In an effort to defy difficulties at home, Argentine e-bookseller BajaLibros is aiming to sell ebooks throughout Latin America as well as the United States. The post Argentina’s BajaLibros Aims to Sell Ebooks to All of America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
More news stories like this

Is Translation Stronger in France, Germany or the UK?

A panel at the Frankfurt Book Fair compared international literature and translation in France, Germany, and the United Kingdom. The post Is Translation Stronger in France, Germany or the UK? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-20 00:00:00 UTC ]
More news stories like this

EducaTablet: Latin America’s New Mobile-centric K-12 Content Platform

EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
More news stories like this

Oceano Moves Into Ebooks, Mines Smaller Spanish Markets

Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
More news stories like this

Global Publishing Leaders 2014: Planeta

Planeta is the leading Spanish language publishing group in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this

Global Publishing Leaders 2014: Santillana

Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this

Why Upworthy Wants To Kill The Pageview

The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are... Continue reading at Fast Company

[ Fast Company | 2014-06-24 00:00:00 UTC ]
More news stories like this

Hearst Magazines UK Names Anna Jones CEO

Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
More news stories like this

PRH to Buy Major Spanish-Language Publisher

The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this

An Important Lesson for 14-Year-Old Mark Zuckerberg

Over the weekend I noticed a link to a nearly 16-year-old New York Times article appearing over and over in my Twitter feed. The piece, written by Saul Hansell and published June 9, 1998, is titled "America Online to Buy Internet Chat Service for $287 Million." In fact, the piece gained so much... Continue reading at Advertising Age

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this

Global media mission arrives to investigate press freedom in Britain

Delegation from the World Association of Newspapers and News Publishers will investigate press regulationAn "unprecedented" press freedom mission to Britain by the World Association of Newspapers and News Publishers (WAN-IFRA) begins today.Representatives of the organisation are holding a series... Continue reading at The Guardian

[ The Guardian | 2014-01-15 00:00:00 UTC ]
More news stories like this

Can Latin America’s Music Biz Still Teach Publishing Something?

The print book business in Latin America remains dominant, but digital is rising. Are there lessons to be learned from the music business? Several Argentine music pros weigh in. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
More news stories like this

Sharjah 2013: Let's Be Blunt, Piracy is Theft

Some 150 publishers - from the U.K. and Europe, from the U.S. and Latin America and of course from across the Arab world - gathered at Sharjah's Chamber of Commerce this week for the two-day professional program that preceded the 32nd Sharjah International Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-05 00:00:00 UTC ]
More news stories like this

8 Lessons Startups Can Learn From Twitter's Chaotic Creation Story

Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company

[ Fast Company | 2013-11-04 00:00:00 UTC ]
More news stories like this

World's Press Calls on Established Democracies to Better Protect Freedom of Expression

Following recent attacks on press freedom in the United States, France, Switzerland and the United Kingdom, the World Association of Newspapers and News Publishers (WAN-IFRA) has called on all governments to recognise that freedom of the press is ess ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
More news stories like this