What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
Emily Townsend’s reply-all email to executive chairman calls the company’s coverage ‘irresponsible’ and ‘dangerous’A senior News Corp employee has accused the company of “misinformation” and diverting attention from climate change during the bushfire crisis in an explosive all-staff email... Continue reading at The Guardian
[ The Guardian | 2020-01-10 02:32:52 UTC ]
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While the Guadalajara International Book Fair is is a regional rights hub, the biggest player missing is the Latin American literary agent. The post Rights Perspectives From Guadalajara as a ‘Gateway to Latin America’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-19 10:30:30 UTC ]
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On Monday, January 4th, Bill Kolins, a publicist at Corgi Books in London, called Robert Lantz, James Baldwin’s agent, to present him with a proposition. Corgi was set to publish the paperback version of Another Country in the United Kingdom in February, and Kolins wanted to launch the book with... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-12 09:50:58 UTC ]
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Hay Festival international director Cristina Fuentes La Roche has been awarded an honorary OBE, in recognition of her services to education and culture in Latin America. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 09:31:58 UTC ]
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The president of the International Publishers Association takes a cultural road trip across Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
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It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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Marie Arana argues that the clash of civilizations still resonates, hundreds of years later. Continue reading at The Washington Post
[ The Washington Post | 2019-08-23 12:26:14 UTC ]
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The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-24 15:22:05 UTC ]
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Reporters to be financially rewarded if readers subscribe to site and reach certain number of page views The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for driving digital subscriptions and traffic through their own stories.If... Continue reading at The Guardian
[ The Guardian | 2019-06-24 06:04:56 UTC ]
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The number-one market for audiobooks in Spanish published by companies in Spain and Latin America used to be the U.S., but that has changed in recent years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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This year's recipients of the Sheikh Zayed Book Award, as announced to date, come from Morocco, Kuwait, Algeria, Lebanon, the United Kingdom, and the United Arab Emirates. The post Sheikh Zayed Book Award 2019 Winners: ‘World-Class Thinkers and Authors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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You started writing early in your high school days, what were you writing about most back then?I think it is exaggerating to say I started writing at high school. I was already writing, but it was mainly journaling, which was not for public consumption. There was a poem (about a tree in the... Continue reading at British Council global
[ British Council global | 2019-03-15 11:15:36 UTC ]
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At the Guadalajara International Book Fair, Anagrama director Jorge Herralde spoke as both a champion of Latin American work and a survivor in publishing. The post Jorge Herralde of Spain’s Anagrama on Latin America and Being Adaptable appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-11 00:00:00 UTC ]
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Hay Festival is hosting two new events in Latin America: Hay Festival Forum Ayacucho in Peru and Hay Festival Forum Santiago in Chile. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
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Planeta is the leading Spanish-language publishing group in Spain and Latin America, with further strong holdings in Portugal and in France, where it owns Editis, the second largest publishing company in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Tabloid rails against ‘PC world’, republishing ‘infamous’ caricature by Mark KnightNews Corp in Australia has doubled down on a cartoon published by its Melbourne paper that has been widely derided as a racist caricature of Serena Williams.The cartoon by Mark Knight made international headlines... Continue reading at The Guardian
[ The Guardian | 2018-09-12 00:00:00 UTC ]
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JK Rowling and daughter of Martin Luther King Jr criticise cartoonist Mark Knight’s caricature of tennis star News Corp has come under global condemnation for publishing a racist, sexist cartoon depicting Serena Williams in its Melbourne paper.The cartoon by Mark Knight, published in Rupert... Continue reading at The Guardian
[ The Guardian | 2018-09-11 00:00:00 UTC ]
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