It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably, branded entertainment and purpose-driven marketing. The below documentaries for Rebbl and Love Serve Remember Foundation from creative agency Guru—which, by the way, “advocates for movements that defy social gravity”—accomplish both. ‘Rebbl with a Cause’ That’s the title (a play on the 1955 James Dean "Rebel Without a Cause" film) of one of two new documentaries Guru had a hand in producing. Guru—plant-based drink maker Rebbl's creative agency of record—co-created the recently released film that documents the sourcing of one of the brand's banana-nut drink’s key ingredients: the Brazil nut. Narrated by actor, activist and Rebbl investor Ruby Rose, the film takes viewers deep into the Peruvian Amazon to observe the harvesting of the nut, while showing how Rebbl has helped support and regenerate the region. The film also details how Rebbl and San Francisco nonprofit for ending human trafficking, Not For Sale, have worked to stop modern slavery in the Peruvian Amazon, a region particularly vulnerable to the issue. The Guru has no name The same agency is behind the documentary “Becoming Nobody,” which debuts today to not-so-hot previews. The Hollywood Reporter writes, “It ultimately feels... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
Penguin Random House Grupo Editorial has promoted Larry Downs to VP and publisher of its religious division, which has seen significant growth in sales of Bibles and related titles in the U.S. and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-12-13 05:00:00 UTC ]
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The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed... Continue reading at AdWeek
[ AdWeek | 2024-12-12 20:17:14 UTC ]
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The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the... Continue reading at AdWeek
[ AdWeek | 2024-12-05 23:23:59 UTC ]
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The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. According to the... Continue reading at AdWeek
[ AdWeek | 2024-12-04 11:00:00 UTC ]
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A new study led by a USF St. Petersburg researcher will track youth through 2050 to assess the long-term impacts of digital media use. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-11-25 13:47:11 UTC ]
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Story showcasing text messages between Palestinian friends at start of Israel-Gaza war claims gong at 69th annual awardsGuardian Australia has claimed an award for innovation at the 69th annual Walkley awards for excellence in journalism.At the awards evening in Sydney on Tuesday, a team of... Continue reading at The Guardian
[ The Guardian | 2024-11-19 11:16:40 UTC ]
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The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek
[ AdWeek | 2024-11-18 09:18:13 UTC ]
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The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by... Continue reading at AdWeek
[ AdWeek | 2024-10-23 12:00:00 UTC ]
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Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian
[ The Guardian | 2024-10-22 04:53:35 UTC ]
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The outgoing IPA president reflects on her two-year tenure and her new project promoting reading in Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. (ADWEEK) Continue reading at AdWeek
[ AdWeek | 2024-10-14 11:55:00 UTC ]
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The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the... Continue reading at AdWeek
[ AdWeek | 2024-10-11 18:17:58 UTC ]
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The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As video has become a... Continue reading at AdWeek
[ AdWeek | 2024-10-11 13:47:00 UTC ]
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Online publication takes out two out of three nominations for digital media innovation, including interactive based around messages between friends in Gaza and US Follow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastGuardian Australia... Continue reading at The Guardian
[ The Guardian | 2024-10-10 06:09:24 UTC ]
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Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based... Continue reading at AdWeek
[ AdWeek | 2024-10-01 13:28:38 UTC ]
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The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek
[ AdWeek | 2024-09-24 13:00:00 UTC ]
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Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles? Continue reading at Digiday
[ Digiday | 2024-09-20 04:01:00 UTC ]
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Led by CTO Ely Greenfield, Adobe’s digital media business team takes this year’s top honors. Continue reading at Fast Company
[ Fast Company | 2024-09-10 11:00:00 UTC ]
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Vox Media is expanding its print offerings. This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. The Cut, part of New York Magazine, is competing for lucrative print ad dollars that fashion-focused publications like Vogue and... Continue reading at AdWeek
[ AdWeek | 2024-09-04 17:00:06 UTC ]
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