What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term coined by a group of lexicographers, poets and authors during a consortium convened by the agency at the University of Sydney last May to describe the phenomenon of ignoring people in front of you in favor of paying attention to your phone. After they came up with the word, McCann got to work, creating a website, StopPhubbing.com, a Facebook page, and devising a PR strategy.When one of the agency's account executives, Alex Haigh, spotted an article on smartphone etiquette in The Herald Sun, he wrote to the writer with details about "Stop Phubbing," prompting the first of many articles about the phenomenon. The word has since spread around the world, with McCann creatives tracking it through Australia, the United Kingdom, Mexico, Latin America and the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
Literary agency Casanovas & Lynch specializes in works by younger, critically acclaimed writers writing in Spanish, from across Latin America and Spain. The post Young Spanish-Language Authors on Offer from Casanovas & Lynch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-25 00:00:00 UTC ]
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[Sponsored] Want to be an email expert? There’s some analytics that you should be paying attention to. The post Three Email Metrics That Publishers Should Track appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-21 00:00:00 UTC ]
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Latin America is guest region of honor at this year’s Guadalajara Book Fair. Along with 650 writers from 44 countries, the fair will host a rights exchange program. The post Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-14 00:00:00 UTC ]
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A posthumous novel by Roberto Bolaño and new works by Guatemala’s Rodrigo Rey Rosa and Mexicans Mario Bellatin and Laia Jufresa are among Frankfurt’s Latin American rights harvest. It’s post-“boom” in Latin America’s literary output, as agent Cristóbel Pera puts it: powerful new voices breaking... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-04 00:00:00 UTC ]
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Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Planeta is the leading Spanish-language publishing group in Spain and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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In June 1975, ahead of the previous European Union referendum on whether the United Kingdom should remain in the European Economic Community, publisher George Weidenfeld argued that the “close connections between British and European publishers and retail organisations” would be “valuable to the... Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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Esteemed writers from 10 European nations, including Elena Ferrante, Javier Marias, Anne Enright and former finance minister for Greece Yanis Varoufakis, have issued pleas for the United Kingdom to remain in the EU. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Is it satire? Reverse psychology? Who knows? Aly’s allies rally round The Project co-host on Twitter, but News Corp’s list isn’t worth their hashtagged outrageNews Corp appears to have failed to convince Australians why Waleed Aly – The Project host, first-time Gold Logie nominee, long-time... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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"These are things all professional writers should be paying attention to," writes Emma Barnes in the address she made at our inaugural Author Day. "Not just the words, but the way you work." Predictably, Barnes' comments were challenging for some. A certain proportion of attendees at any... Continue reading at The Bookseller
[ The Bookseller | 2015-12-30 00:00:00 UTC ]
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With its new YA imprint Loqueleo launched in Guadalajara, Spanish publisher Santillana targets 100 million pupils in Spain and Latin America. The post Santillana Launches Loqueleo, Children’s & YA Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-08 00:00:00 UTC ]
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Latin America is a priority for Penguin Random House, says CEO Markus Dohle. Mexico is driving growth in the region, and print and digital books continue to co-exist. The post Latin America Top Priority for PRH, says Markus Dohle appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-02 00:00:00 UTC ]
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Fondo de Cultura Económica (FCE), based in Mexico City, is one of the largest publishers in Latin America and has had an office in San Diego since 1990. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Planeta is the leading Spanish language publishing group in Spain and Latin America, with further strongholds in Portugal and France, where it owns Editis, the second largest publishing company in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
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In the Rights Center of the LBF, literary agents are reporting deals swirling around Latin America, China, and Harper Lee's Go Set a Watchman. The post In London, Lit Agents See Action Around LatAm, China, Harper Lee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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